Wibisana, L.I., Miswanto, M. and Gusmao, M.A.S. 2024. Improving Purchase Intention Through Celebrity Endorsement, Social Media Advertising, and Customer Experience With Brand Image as a Moderation. International Journal of Business and Applied Economics. 3, 2 (Mar. 2024), 335–354. DOI:https://doi.org/10.55927/ijbae.v3i2.8468.