AMANAH, N. D.; RANDIKAPARSA, I. .; ASTUTI, H. J. .; BAGIS, F. . The Influence of Country of Origin, Celebrity Endorser, and Electronic Word of Mouth on Purchase Decisions for Innisfree Korean Skincare Products. International Journal of Business and Applied Economics, [S. l.], v. 4, n. 1, p. 37–52, 2025. DOI: 10.55927/ijbae.v4i1.12641. Disponível em: https://journal.formosapublisher.org/index.php/ijbae/article/view/12641. Acesso em: 11 jul. 2026.