WIBISANA, L. I.; MISWANTO, M.; GUSMAO, M. A. S. . Improving Purchase Intention Through Celebrity Endorsement, Social Media Advertising, and Customer Experience With Brand Image as a Moderation. International Journal of Business and Applied Economics, [S. l.], v. 3, n. 2, p. 335–354, 2024. DOI: 10.55927/ijbae.v3i2.8468. Disponível em: https://journal.formosapublisher.org/index.php/ijbae/article/view/8468. Acesso em: 27 apr. 2026.