N. D. Amanah, I. . Randikaparsa, H. J. . Astuti, and F. . Bagis, “The Influence of Country of Origin, Celebrity Endorser, and Electronic Word of Mouth on Purchase Decisions for Innisfree Korean Skincare Products”, IJBAE, vol. 4, no. 1, pp. 37–52, Jan. 2025.