Ambarwati, D. ., Sudarmiatin, and L. W. . Wardana. “Do Innovation and Creativity Product Food and Beverage for Marketing Performance of MSMEs? The Role of Competitive Advantage”. International Journal of Business and Applied Economics, vol. 2, no. 6, Nov. 2023, pp. 925-38, doi:10.55927/ijbae.v2i6.6567.