Rifai, Fredi Maulana Rifai, Erny Rachmawati, Dian Widyaningtyas, and Purnadi Purnadi. “The Influence of Social Media Promotion, Online Customer Reviews, and Brand Image on Purchasing Decisions for Fashion Products Online at Marketplace Shopee (Study on the General Public of Purwokerto City)”. International Journal of Business and Applied Economics 4, no. 1 (January 21, 2025): 185–202. Accessed May 31, 2026. https://journal.formosapublisher.org/index.php/ijbae/article/view/13357.