The Influence of Service Quality, Location and Facilities on Customer Satisfaction at Habibs Beauty Botania Batam
DOI:
https://doi.org/10.55927/ijems.v1i6.6774Keywords:
Service Quality, Location, Customer Satisfaction, FacilitiesAbstract
This research assesses the impact of service quality, facilities, and location on customer satisfaction at Habibs Beauty Botania Batam. In this study, a quantitative method. Based on the sample in this study, there were 96 respondents. The service quality variable has no effect on customer satisfaction with a tcount value (-0.266) < t table (1.661), the location variable affects customer satisfaction with a tcount (4.011) > t table (1.661). The facility variable has no effect on customer satisfaction with a tcount value (1.619) < t table (1.661), and the variables of service quality, location, and facilities have a simultaneous and significant effect by showing the results of the calculation of Fcount (6,161) > Ftable (2,704)
Downloads
References
Apriliani, N. L., Anggraini, N. P., & Ribek, P. K. (2020). The Effect of Price Perceptions, Service Quality and Facilities on Customer Satisfaction at Water Garden Hotel Candidasa Bali.
Basith, A., Kumadji, S., & Hidayat, K. (2014). The Effect of Product Quality and Service Quality on Customer Satisfaction and Customer Loyalty at De'Pans Pancake And Waffel Customers in Malang City.
Edy, .A Wibowo. (2013). SPSS in Perspective and Business Research. Yogyakarta: Gava Media Publisher.
F, Tjiptono. (2014). Service Marketing, Principles, Application and Research. Yogyakarta: Andi Offset.
Fandy, & Tjiptono.(2011). Jaya Marketing. Malang: Bayu Media.
Firdianyah, I. (2017). The Effect of Service Quality, Price and Location on Customer Satisfaction at Warung Gubrak Kepri Mall Batam City.
Ghozali, & Imam. (2011). Application of Multivariate Analysis with the SPSS Program.
Kotler, & Keller. (2012). Marketing Management 14 th Edition. Global Edition Person Prentice Hall Translated by Narulita 2016.
Kurniawan, D. D., & Soliha, E. (2022). The Effect of Service Quality, Facilities and Location on Customer Satisfaction at My Kopi O Semarang.
Perdana, Dadi. A. (2022). The Effect of Location, Price and Service Quality on Customer Satisfaction of Koppi Corner Batam City.
Sugiyono. (2019). Quantitative Qualitative and R&D Research Methods. Bandung: Alfabeta.
Suyetno. (2011). Statics for Research Data Analysis. Bandung: R. Aditama.
Tjiptono, & Chandra. (2016). Service, Quality & Satisfaction. Yogyakarta: Andi
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Maria, Yossi Hendriati
This work is licensed under a Creative Commons Attribution 4.0 International License.
