Isdayanti, R., and Yuni Astuti Tri Tartiani. “The Influence of Brand Image, Promotion and Word of Mouth on Purchasing Decisions (Case Study: Padurenan Hotmie Outlet)”. Indonesian Journal of Economic & Management Sciences, vol. 2, no. 1, Feb. 2024, pp. 11-26, doi:10.55927/ijems.v2i1.7964.