AFITA, R. .; PASARIBU, V. L. D. . Comparative Analysis of Risk-Based Decision-Making Theory and Value-Based Decision-Making Theory in UMKM Business. Indonesian Journal of Entrepreneurship and Startups, [S. l.], v. 3, n. 2, p. 123–136, 2025. DOI: 10.55927/ijes.v3i2.14797. Disponível em: https://journal.formosapublisher.org/index.php/ijes/article/view/14797. Acesso em: 30 apr. 2026.