Installation art of Dies Natalis as the Visual Identity of the Institute of Informatics and Business Darmajaya

Desiana Muryasari; Widarta; Muhammad Reza

doi:10.55927/ijis.v3i1.7666

Authors

Desiana Muryasari Visual Communication Design, Faculty of Design, Law, and Tourism Institute of Informatics and Business Darmajaya
Widarta Visual Communication Design, Faculty of Design, Law, and Tourism Institute of Informatics and Business Darmajaya
Muhammad Reza Visual Communication Design, Faculty of Design, Law, and Tourism Institute of Informatics and Business Darmajaya

DOI:

https://doi.org/10.55927/ijis.v3i1.7666

Keywords:

Art, Installation, Visual Identity

Abstract

Campus promotion played an important role in establishing the positive image of the institutions. Visual media could be utilized to convey emotionally appealing messages, fostering a deep connection with the audience. This research centered on the campus of the Institute of Informatics and Business Darmajaya. The crafted artwork took the form of an installation encompassing the visual identity and philosophy of the campus, curated for the 26th Anniversary celebration (Dies Natalis) with dimensions measuring 1 x 1 x 1.8 meters. This study applied the 5W+1H as a research method, addressing the What, Who, Where, When, Why, and How questions. The distinctive form and layout of this artistic creation served as pivotal factors in rendering it an effective promotional medium. This unconventional installation art had the potential capacity to capture attention and leave a lasting impression on the targeted audience, especially prospective students

Downloads

Download data is not yet available.

References

Aisyah, S. S. (2014). Karya Visual Anak Usia Dini Developing Visual Art In Early Childhood. Jurnal Pendidikan, 15(2), 83-93.

Budiarto, M., Yakti, Y. A. K., & Sunarya, L. (2012). Desain media komunikasi visual sebagai penunjang kegiatan promosi kampus. Jurnal Eksplora Informatika, 1(2), 112-121.

Damara, S. (2019). Perancangan Identitas Visual Kampung 1000 Topeng Sebagai Upaya Meningkatkan Brand Awareness. [Undergraduate Thesis, Institut Bisnis dan Informatika STIKOM Surakarta]. Retrieved from https://repository.dinamika.ac.id/id/eprint/3686/1/14420100014-2019-STIKOMSURABAYA.pdf

Gunalan, S., & Hasbullah, H. (2020). Analisis pemaknaan semiotika pada karya iklan layanan masyarakat. Jurnal Nawala Visual, 2(2), 44-51.

Prawira, A. (2021). Peran Desainer Grafis dalam Pembuatan Konten Visual Terkait Promosi Kampus di Universitas Pertahanan RI. [Diploma Thesis, Institut Pertanian Bogor]. Retrieved from https://ereport.ipb.ac.id/id/eprint/6945/1/J3A218508-1-Farrel%20Ardan%20Dimas%20P%20-cover.pdf

Setiawan, A. (2015). Strategi Kreatif Iklan Layanan Masyarakat (Tinjauan Perancangan ILM Karya Mahasiswa DKV UDINUS). Andharupa: Jurnal Desain Komunikasi Visual & Multimedia, 1(01), 17-32.

Soewardikoen, D. W. (2019). Metodologi Penelitian: Desain Komunikasi Visual. PT Kanisius: Yogyakarta.

Sugiharto, Bambang. (2013) Untuk Apa Seni. Bandung: Matahari.

Sugiyono. (2019). Metode Penelitian Dan Pengembangan Research dan Development. Bandung: Alfabeta

Susanto, Mikke. (2011). Diksi Rupa. Yogyakarta: DictiArt Lab Yogyakarta & Jagad Art Space, Bali.