Interpersonal Communication Strategies between Photographers and Clients in the Wedding Photography Process

Abstract

Interpersonal communication is an important aspect in providing professional services, including in the

wedding photography industry. Photographers are required not only to master the technical aspects of

taking pictures, but also to be able to build effective interpersonal relationships with clients so that the

photo shoot process runs smoothly and results in high satisfaction. This study aims to answer three

research questions: (1) what are the interpersonal communication strategies of photographers towards

clients in the wedding photo shoot process, (2) how these strategies influence the level of client

satisfaction, and (3) factors that influence the success of interpersonal communication between

photographers and clients. This study uses a descriptive-qualitative approach through a literature study

from various sources related to interpersonal communication, services, and wedding photography. The

results of the study indicate that effective interpersonal communication strategies include openness,

empathy, supportive attitudes, positivity, and equality. These strategies have been proven to have a

significant influence on the level of client satisfaction because they create emotional comfort, trust, and

positive perceptions of service quality. Factors that influence the effectiveness of interpersonal

communication include the photographer's personal aspects, the use of digital communication technology,

client characteristics, and the photo shoot situation. This study is expected to be a reference for

professional wedding photographers in improving the quality of interpersonal communication-based

services.