The Influence of Organizational Culture, Business Strategy for Increase in Performance Organizational Tourism

This study tries to find out how big the relationship between the influence of organizational culture variable and strategy business variable other performance organization variables, out by selected organizations in Indonesia, especially in the Jakarta area which is the largest tourism industry area in ASEAN. This research is motivated by various opinions regarding organization culture and strategy business can be performance organization for the tourism industry in Indonesia. the object, especially at the point of implementation which is still fully implemented even though organizational culture and strategy business are the necessary to comply with regulations and efforts to increase productivity and becomes and interesting thing in the background of this research. The organizational variable is focused on discipline innovation and clear division of authority, then the strategy business variable is focused on vision & mission strategy & tactics and marketing, and the performance organization is focused on the growth, customer satisfaction, and marketing. The number of samples obtained as many as 384 respondents from selected companies and the results of the research are as follows organizational culture and strategy business influences efforts to build performance organization, organizational culture influences performance organization, and strategy business influences performance organization

This study tries to find out how big the relationship between the influence of organizational culture variable and strategy business variable other performance organization variables, out by selected organizations in Indonesia, especially in the Jakarta area which is the largest tourism industry area in ASEAN. This research is motivated by various opinions regarding organization culture and strategy business can be performance organization for the tourism industry in Indonesia. the object, especially at the point of implementation which is still fully implemented even though organizational culture and strategy business are the necessary to comply with regulations and efforts to increase productivity and becomes and interesting thing in the background of this research. The organizational variable is focused on discipline innovation and clear division of authority, then the strategy business variable is focused on vision & mission strategy & tactics and marketing, and the performance organization is focused on the growth, customer satisfaction, and marketing. The number of samples obtained as many as 384 respondents from selected companies and the results of the research are as follows organizational culture and strategy business influences efforts to build performance organization, organizational culture influences performance organization, and strategy business influences performance organization.

INTRODUCTION
main trading partners will provide an impetus for higher export demand. The potential for normalizing public consumption after the easing of the PPKM will also spur a better economic recovery in Quarter IV-2021," concluded Coordinating Minister Airlangga. The Indonesian economy based on the amount of Gross Domestic Product (GDP) based on current prices in the third quarter of 2021 reached IDR 4,325.4 trillion or based on constant 2010 prices reaching IDR 2,815.9 trillion. Indonesia's economy in the third quarter of 2021 compared to the previous quarter grew by 1.55 percent (q-to-q). In terms of production, the Health Services and Social Activities Business Field experienced the highest growth of 16.10 percent. Meanwhile, in terms of expenditure, the Export Component of Goods and Services experienced the highest growth of 9.28 percent. Among the total visitors of 15,539 in April 2021, the figure was dominated by international tourists from Asia excluding the ASEAN with 8,667 arrivals or 55.78 percent of the total arrivals. Overall, visits from various regions have increased, except for international tourists from the ASEAN region, which have decreased.
The number of international tourists from Europe, America, Oceania, and Africa increased two times compared to the previous month. The increase of foreign tourist arrivals from Europe was 129.32 percent, America (108.73 percent), Oceania (116.79 percent), and Africa (184 percent) ( Table 2). Based on nationality, the total visits of international tourists from the five largest countries visiting Jakarta in April 2021 amounted to 9,112 visits, or 58.64 percent of total international tourists visiting Jakarta. Most international tourists who came to Indonesia were from China, with 6,075 visits or 39.10 percent of all international tourists arrivals.

METHODOLOGY
This study uses the SPSS 25 application for hypothesis testing, hypothesis testing uses a t-test to test whether the independent variable tourism organizational culture (X) through business strategy (Z) affects the dependent variable on organization performance (Y) of the tourism industry, with the research location in Jakarta, using 384 respondents using validity tests, reliability tests, and regression analysis This study uses a quantitative approach to describe institutional dynamics related to the implications of tourism organizational culture on tourism marketing performance in Jakarta. Research on organizational culture using a quantitative approach has been carried out previously, such as by Silalahi (2008), and Hermina & Zain (2011) which uses path analysis techniques or standardized multiple regression to examine the relationship between organizational culture and performance.
The same thing was also done by Suryo (2010) who tested the hypothesis about the relationship between organizational culture and employee performance. This shows an opportunity for further research on organizational culture using a case study approach to provide different variations in describing institutional dynamics related to the implications of Information : 1 If t statistic > t table then Ho is rejected and Ha is accepted, meaning that there is an influence between the independent variables partially on the dependent variable, thus the hypothesis can be accepted/proven. 2 If t count < t table, then Ho is accepted and Ha is rejected, meaning that there is no influence between the independent variables partially on the dependent variable, thus the hypothesis is rejected or not proven. 3 Comparing the results of the magnitude of the opportunity to make an error (significance level) that appears with the probability level of the occurrence of a certain probability event of 5% or 0.05 in the output, to decide to reject or accept the null hypothesis (Ho).

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If the significance > 0.05 then the decision is to accept Ho and reject HaIf the significance is < 0.05 then the decision is to reject Ho and accept  The normality is used to see the pattern of distribution of errors. This test can be done by looking at the bell-shaped erroneous histogram graph (normal distribution) and normal P-P-plot. Heterochedasticity testing to see homogeneity between residual observational data. Testing can be done with a graphical approach. From the graph above, it can be seen that the residual spread between the observational data does not form a certain pattern, so it can be concluded that the regression equation satisfies the assumption of heterochedasticity. From the results of regression analysis testing, it can be seen that strategy business (Z) affects performance organization (Y), this can be seen from the sig value = 0.000<0.05 for the distribution value t = 15,655 The contribution of variable strategy business (Z) to changes in the value of variable performance organization (Y) is shown by the value of R2 (Coefficient of determination) of 74 % The equation formed is: Performance organization = 24,961 + 0,744 SB + error From the results of regression analysis testing, it can be seen that organizational culture (X) affects performance organization (Y), this can be seen from the sig value = 0.000<0.05 for the distribution value t = 8.673 The contribution of the two variables of organizational culture (X) to the change in the value of the performance organization (Y) is shown by the value of R2 (Coefficient of determination) of 56 %  Figure 2. Organizational Culture and Strategy Business Discussion 1. The existence of the covid-19 pandemic which has paralyzed almost the entire economy of the world community has destroyed the economic condition of the community. In this condition, there is a need for a strategic process to regenerate the community's economy, especially in the world of the tourism industry. 2. Organizational culture has a positive influence on organizational performance, this means that the presence of organizational culture will attract tourists to come and visit the area, so it can be said that the presence of organizational culture can increase tourist visits so as to improve organizational performance research on organizational culture using a quantitative approach has been carried out previously. 3. Business strategy is a tool used by companies to achieve organizational goals, with the right business strategy, company goals can be achieved more quickly,the impact of Strategic Business Variables on Tourism organizational Performance 4. There is an influence of organizational culture on performance organization. The contribution of strategy business to changes in the value of performance organization was 15.9%. 5. There is an influence strategy business on performance organization.
The contribution of strategy business to the change in the value of performance organization was 21.2%. 6. There is an effect of organizational culture and business strategy on performance organization. The contribution of organizational culture and strategy business to changes in the value of performance organization was 38.1% 7. Between organizational culture and business strategy in the performance organization there is a significant influence where with the existence of a good organizational culture and the right business strategy, it can improve organizational performance.