Digital Marketing and Financial Reporting Training for Cahaya MSMEs in Meddelan Lenteng Village, Sumenep

Ivo Tayyib  Hardiansyah; Riqi  Firmawan; Khofifah Mamluatur  Riskiyah; Dwita Hartika  Putri; Desy  Ladesrah; M Varel  Anwarillah; Aprilya Dwi  Yandari

doi:10.55927/ijsd.v3i3.9389

Authors

Ivo Tayyib Hardiansyah Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
Riqi Firmawan Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
Khofifah Mamluatur Riskiyah Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
Dwita Hartika Putri Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
Desy Ladesrah Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
M Varel Anwarillah Fakultas Ekonomi dan Bisnis, Universitas Wiraraja
Aprilya Dwi Yandari Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

DOI:

https://doi.org/10.55927/ijsd.v3i3.9389

Keywords:

Digital marketing, Financial Reporting, Social Media, MSMEs

Abstract

This research aims to develop a strategy to increase sales using digital marketing and financial reporting training so that light MSMEs will increase in the future. By using a qualitative approach method. The results of this research show that digital marketing assistance through the use of social media (Shopee, Instagram, Tik-tok, Facebook) can strengthen marketing aspects for Cahaya MSMEs while still implementing the 4P strategy (product, price, promotion, place). Meanwhile, financial reporting training can contribute to improving the financial management of Cahaya MSMEs. Such as the implementation stages in this research, namely, the preparation stage by the group, carrying out the first visit, determining the title and solving the problem, submitting the article title, carrying out the second visit

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