The Influence of Discount and Free Shipping Tagline at Purchasing Decisions for Wardah Products on Undergraduate Management Students at Regular C, Pasim National University

Andri Asoka Sidantara Rosadi; Annisa Aulia Ramadhan; Andini Aprilianti

doi:10.55927/ijsmr.v2i7.10210

Authors

Andri Asoka Sidantara Rosadi Universitas Nasional Pasim
Annisa Aulia Ramadhan Universitas Nasional Pasim
Andini Aprilianti Universitas Nasional Pasim

DOI:

https://doi.org/10.55927/ijsmr.v2i7.10210

Keywords:

Discount, Tagline, Purchasing Decisions

Abstract

This study, involving Undergraduate Management Regular Class C students, examines the impact of discounts and free shipping tagline on Wardah product purchasing decisions. It employs descriptive and associative research methods, focusing on individual students as the unit of analysis. The sample comprises 63 respondents selected using a census method. Data analysis utilizes multiple linear regression to assess the influence of these variables. The research instrument, a questionnaire, underwent validity and reliability testing. Findings indicate a significant influence of both independent variables, individually and collectively, on the purchasing decisions of the students involved in using Wardah products

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