Infuence of Self-Creativity and Social Media Use on Digital Entrepreneurial Intention among Students at the University of Lampung
DOI:
https://doi.org/10.55927/ijsmr.v2i5.9380Keywords:
Self-Creativity, Social Media Use, Digital Entrepreneurial Intentions, SmartPLSAbstract
Lampung University aims to produce high-quality, competitive graduates who are quickly absorbed by the labor market or become entrepreneurs, in line with its motto "Working and Innovating for the Nation." This research investigates the influence of self-creativity and social media use on digital entrepreneurial intentions among University of Lampung students. The study employs a quantitative method with a Likert-scale questionnaire, targeting undergraduate students from the 2020-2022 cohorts, with a sample size of 100 students. Data analysis was conducted using descriptive analysis and SmartPLS 4.0. Findings indicate that both self-creativity and social media use positively and significantly impact digital entrepreneurial intentions. Moreover, social media use also moderates the relationship between self-creativity and digital entrepreneurial intentions, enhancing the effect of self-creativity on students' entrepreneurial aspirations. These results highlight the importance of fostering creativity and leveraging social media to encourage entrepreneurship among students
Downloads
References
Abdelfattah, F., Al Halbusi, H., & Al-Brwani, R. M. (2022). Influence of self-perceived creativity and social media use in predicting E-entrepreneurial intention. International Journal of Innovation Studies, 6(3), 119–127. https://doi.org/10.1016/j.ijis.2022.04.003
Ajzen, I. (1991). The Theory of Planned Behavior.
Al Halbusi, H., Soto-Acosta, P., & Popa, S. (2022). Entrepreneurial passion, role models and self-perceived creativity as antecedents of e-entrepreneurial intention in an emerging Asian economy: The moderating effect of social media. Asia Pacific Journal of Management. https://doi.org/10.1007/s10490-022-09857-2
Al Halbusi, H., Soto-Acosta, P., & Popa, S. (2023). Analysing e-entrepreneurial intention from the theory of planned behaviour: the role of social media use and perceived social support. International Entrepreneurship and Management Journal. https://doi.org/10.1007/s11365-023-00866-1
Alnoor, A., Al-Abrrow, H., Al Halbusi, H., Khaw, K. W., Chew, X. Y., Al-Maatoq, M., & Alharbi, R. K. (2022). Uncovering the antecedents of trust in social commerce: an application of the non-linear artificial neural network approach. Competitiveness Review, 32(3), 492–523. https://doi.org/10.1108/CR-04-2021-0051
Andi Dwi Riyanto. (2023). Hootsuite (We are Social): Indonesian Digital Report 2023. Retrieved from https://andi.link/hootsuite-we-are-social-indonesian-digital-report-2023/
Creswell, J. W., & Creswell, J. D. (2018). Research Design : Qualitative, Quantitative, and Mixed Methods Approaches.
Garcez, A., Franco, M., & Silva, R. (2022). The soft skills bases in digital academic entrepreneurship in relation to digital transformation. Innovation and Management Review. https://doi.org/10.1108/INMR-07-2021-0135
Gunawan, A., Hazwardy, D., & Pelita Bangsa, S. (2020). Pelatihan Digital Entrepreneurship untuk Mewujudkan Generasi Milenial Berjiwa Wirausaha. Abdimas Dewantara, 3(1), 81–88.
Hamid, S. R., & Anwar, S. M. (2019). Structural Equation Modeling (SEM) Berbasis Varian: Konsep Dasar dan Aplikasi dengan Program SmartPLS 3.2.8 dalam Riset Bisnis. www.institutpenulis.id
Haryono, S. (2016). Metode SEM untuk Penelitian Manajemen dengan AMOS, LISREL, PLS.
Indonesia, B. P. S. (2023.). Statistik Telekomunikasi Indonesia 2022. diakses dari https://www.bps.go.id/id/publication/2023/08/31/131385d0253c6aae7c7a59fa/statistik-telekomunikasi-indonesia-2022.html
Indonesia, B. P. S. (2023). Statistik eCommerce 2022/2023. diakses dari https://www.bps.go.id/id/publication/2023/09/18/f3b02f2b6706e104ea9d5b74/statistik-ecommerce-2022-2023.html
Indonesia, B. P. S. (2023). Februari 2023: Tingkat Pengangguran Terbuka (TPT) sebesar 5,45 persen dan Rata-rata upah buruh sebesar 2,94 juta rupiah per bulan. diakses dari https://www.bps.go.id/id/pressrelease/2023/05/05/2001/februari-2023--tingkat-pengangguran-terbuka--tpt--sebesar-5-45-persen-dan-rata-rata-upah-buruh-sebesar-2-94-juta-rupiah-per-bulan.html
Indraswati Dyah, Hidayati, V. R., Wulandari, N. P., & Maulyda, M. A. (2021). Pengaruh Penggunaan Media Sosial dan Lingkungan Keluarga terhadap Minat Berwirausaha Mahasiswa PGSD Universitas Mataram. Jurnal Ekonomi Pendidikan Dan Kewirausahaan, 9(1), 17–34.
Kumar, R., & Shukla, S. (2022). Creativity, Proactive Personality and Entrepreneurial Intentions: Examining the Mediating Role of Entrepreneurial Self-efficacy. Global Business Review, 23(1), 101–118. https://doi.org/10.1177/0972150919844395
Laguía, A., Moriano, J. A., & Gorgievski, M. J. (2019). A psychosocial study of self-perceived creativity and entrepreneurial intentions in a sample of university students. Thinking Skills and Creativity, 31, 44–57. https://doi.org/10.1016/j.tsc.2018.11.004
Martín-Rojas, R., Garrido-Moreno, A., & García-Morales, V. J. (2020a). Fostering Corporate Entrepreneurship with the use of social media tools. Journal of Business Research, 112, 396–412. https://doi.org/10.1016/j.jbusres.2019.11.072
Musnaini, Wijoyo, H., Indrawan, I., & Syahtriatna. (2020). DIGIPRENEURSHIP (Kewirausahaan Digital).
Observasi media sosial Instagram. (2023). diakses dari https://www.instagram.com/
Pangkalan Data Pendidikan Tinggi (PDDikti). (2023). diakses dari https://pddikti.kemdikbud.go.id/data_pt/RTJCNzA1QTctMTczRS00NjRBLTlGQUMtNTA5MTI4NzA5NTE1
Pedoman PKM Tahun 2023 – Diktiristek. (2023). diakses dari https://simbelmawa.kemdikbud.go.id/portal/pedoman-pkm-tahun-2023-diktiridtek/
Program Mahasiswa Wirausaha (PMW). (n.d.). diakses dari http://kemahasiswaan.unila.ac.id/index.php/component/search/?searchword=pmw&searchphrase=al
Pendaftaran Program Mahasiswa Wirausaha (PMW) Unila 2023. diakses dari http://kemahasiswaan.unila.ac.id/index.php/kemahasiswaan/398-pendaftaran-program-mahasiswa-wirausaha-pmw-unila-2023
Program Pembinaan Mahasiswa Wirausaha (P2MW). (2023). diakses dari https://kesejahteraan.kemdikbud.go.id/p2mw
Pengumuman Pendanaan PKM 8 Bidang Tahun 2023 – Diktiristek. (n.d.). diakses dari https://simbelmawa.kemdikbud.go.id/portal/pengumuman-pendanaan-pkm-8-bidang-tahun-2023-diktiristek/
Raihan. (2017). Metodologi Penelitian.
Satriadi, S., Almaududi Ausat, A. M., Heryadi, D. Y., Widjaja, W., & Sari, A. R. (2022). Determinants of Entrepreneurial Intention: A Study on Indonesian Students. BISNIS & BIROKRASI: Jurnal Ilmu Administrasi Dan Organisasi, 29(3). https://doi.org/10.20476/jbb.v29i3.1323
Setiawati, R., Adriani, Z., & Wediawati, B. (2022). Entrepreneurial interest in startup business based on entrepreneurial literacy and digital literacy. Jurnal Perspektif Pembiayaan Dan Pembangunan Daerah, 10(4), 235–250. https://doi.org/10.22437/ppd.v10i4.18819
Sugiyono. (2022). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung : PT Alfabet.
Unila, R. (2023). Unila Beri Penghargaan untuk 133 Mahasiswa Berprestasi. diakses dari https://www.unila.ac.id/unila-beri-penghargaan-untuk-133-mahasiswa-berprestasi/
Unila, R. (2021). 228 Mahasiswa Berprestasi Unila Dapat Reward Senilai Total Rp764 Juta. diakses dari https://www.unila.ac.id/228-mahasiswa-berprestasi-unila-dapat-reward-senilai-total-rp764-juta/
Unila, R. (2023). Unila Mulai Tahun 2023 Berikan Penghargaan kepada Mahasiswa Berprestasi. diakses dari https://www.unila.ac.id/unila-mulai-tahun-2023-berikan-penghargaan-kepada-mahasiswa-berprestasi/
Unila, R. (2023). Visi dan Misi. diakses dari https://www.unila.ac.id/visi-dan-misi/
Wisuda Unila. (2023). diakses dari https://www.unila.ac.id/?s=wisuda%2B
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Putri Adinda Miranti, Aida Sari, Mudji Rachmat Ramelan
This work is licensed under a Creative Commons Attribution 4.0 International License.
