Green Purchase Intention in Slow Fashion: A Conceptual Framework
DOI:
https://doi.org/10.55927/ijsmr.v2i6.9649Keywords:
Green Purchase Intention, Environmental Concern, Environmental Knowledge, Eco-Innovation, Green ProductAbstract
This study aims to explore the connection between environmental concern, environmental knowledge, eco-innovation, green products, and consumer attitudes towards green purchase intentions using data from Generation Z in West Java. The research model employs structural equation modeling (SEM) with a partial least square (PLS) method. The findings indicate that environmental concern, environmental knowledge, eco-innovation, and green products positively influence green purchase intentions, with consumer attitudes serving as a mediating factor in this relationship
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Copyright (c) 2024 Ghina Alya Audina, Nurafni Rubiyanti, Arry Widodo, Anita Silvianita
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