Green Purchase Intention in Slow Fashion: A Conceptual Framework
DOI:
https://doi.org/10.55927/ijsmr.v2i6.9649Keywords:
Green Purchase Intention, Environmental Concern, Environmental Knowledge, Eco-Innovation, Green ProductAbstract
This study aims to explore the connection between environmental concern, environmental knowledge, eco-innovation, green products, and consumer attitudes towards green purchase intentions using data from Generation Z in West Java. The research model employs structural equation modeling (SEM) with a partial least square (PLS) method. The findings indicate that environmental concern, environmental knowledge, eco-innovation, and green products positively influence green purchase intentions, with consumer attitudes serving as a mediating factor in this relationship
Downloads
References
Abbas, J., & Sağsan, M. (2019). Impact of knowledge management practices on green innovation and corporate sustainable development: A structural analysis. Journal of Cleaner Production, 229, 611–620. https://doi.org/10.1016/j.jclepro.2019.05.024
Acar, M., & Temiz, H. (2020). Empirical analysis on corporate environmental performance and environmental disclosure in an emerging market context. International Journal of Emerging Markets, 15(6), 1061–1082. https://doi.org/10.1108/IJOEM-04-2019-0255
Ahmad, W., & Zhang, Q. (2020). Green purchase intention: Effects of electronic service quality and customer green psychology. Journal of Cleaner Production, 267, 122053. https://doi.org/10.1016/j.jclepro.2020.122053
Ali, F., Ashfaq, M., Begum, S., & Ali, A. (2020). How “Green” thinking and altruism translate into purchasing intentions for electronics products: The intrinsic-extrinsic motivation mechanism. Sustainable Production and Consumption, 24, 281–291. https://doi.org/10.1016/j.spc.2020.07.013
Amoako, G. K., Dzogbenuku, R. K., & Abubakari, A. (2020). Do green knowledge and attitude influence the youth’s green purchasing? Theory of planned behavior. International Journal of Productivity and Performance Management, 69(8), 1609–1626. https://doi.org/10.1108/IJPPM-12-2019-0595
Aruga, K. (2020). Is Environmental Awareness a Good Predictor of an Individual’s Altruism Level? Sustainability, 12(19), 7929. https://doi.org/10.3390/su12197929
Balaskas, S., Panagiotarou, A., & Rigou, M. (2023). Impact of Environmental Concern, Emotional Appeals, and Attitude toward the Advertisement on the Intention to Buy Green Products: The Case of Younger Consumer Audiences. Sustainability, 15(17), 13204. https://doi.org/10.3390/su151713204
Chaihanchanchai, P., & Anantachart, S. (2023). Encouraging green product purchase: Green value and environmental knowledge as moderators of attitude and behavior relationship. Business Strategy and the Environment, 32(1), 289–303. https://doi.org/10.1002/bse.3130
Chen, L., Qie, K., Memon, H., & Yesuf, H. M. (2021). The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects. Sustainability, 13(8), 4238. https://doi.org/10.3390/su13084238
Chi, T., Gerard, J., Yu, Y., & Wang, Y. (2021). A study of U.S. consumers’ intention to purchase slow fashion apparel: understanding the key determinants. International Journal of Fashion Design, Technology and Education, 14(1), 101–112. https://doi.org/10.1080/17543266.2021.1872714
Chien, F., Ananzeh, M., Mirza, F., Bakar, A., Vu, H. M., & Ngo, T. Q. (2021). The effects of green growth, environmental-related tax, and eco-innovation towards carbon neutrality target in the US economy. Journal of Environmental Management, 299, 113633. https://doi.org/10.1016/j.jenvman.2021.113633
Choi, D., & Johnson, K. K. P. (2019). Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior. Sustainable Production and Consumption, 18, 145–155. https://doi.org/10.1016/j.spc.2019.02.001
Databoks. (2024). Jumlah Penduduk di 38 Provinsi Indonesia Desember 2023. Databoks.Katadata.Co.Id.
Domingos, M., Vale, V. T., & Faria, S. (2022). Slow Fashion Consumer Behavior: A Literature Review. Sustainability, 14(5), 2860. https://doi.org/10.3390/su14052860
Fibre2Fashion. (2020). Fashion Waste Is Rubbish – Yes, But This Is Not The Issue. Fibre2fashion.Com.
Freudenreich, B., & Schaltegger, S. (2020). Developing sufficiency-oriented offerings for clothing users: Business approaches to support consumption reduction. Journal of Cleaner Production, 247, 119589. https://doi.org/10.1016/j.jclepro.2019.119589
GoodStats. (2023, September). Sampah Pakaian Makin Banyak, Saatnya Sudahi Konsumsi Fast Fashion. Goodstats.Id.
Han, H. (2021). Consumer behavior and environmental sustainability in tourism and hospitality: a review of theories, concepts, and latest research. Journal of Sustainable Tourism, 29(7), 1021–1042. https://doi.org/10.1080/09669582.2021.1903019
Heo, J., & Muralidharan, S. (2019). What triggers young Millennials to purchase eco-friendly products?: the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern. Journal of Marketing Communications, 25(4), 421–437. https://doi.org/10.1080/13527266.2017.1303623
Hernizar, A. T., Ramdan, A. M., & Mulia, F. (2020). Pengaruh Green Product Dan Green Brand Awareness Terhadap Green Purchase Intention. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 263. https://doi.org/10.24843/EEB.2020.v09.i03.p03
Horner, S., & John, S. (2020). Consumer Behaviour in Tourism. Routledge. https://doi.org/10.4324/9781003046721
Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41, 60–69. https://doi.org/10.1016/j.jretconser.2017.11.008
Leclercq-Machado, L., Alvarez-Risco, A., Gómez-Prado, R., Cuya-Velásquez, B. B., Esquerre-Botton, S., Morales-Ríos, F., Almanza-Cruz, C., Castillo-Benancio, S., Anderson-Seminario, M. de las M., Del-Aguila-Arcentales, S., & Yáñez, J. A. (2022). Sustainable Fashion and Consumption Patterns in Peru: An Environmental-Attitude-Intention-Behavior Analysis. Sustainability, 14(16), 9965. https://doi.org/10.3390/su14169965
Lee, H.-J., & Yun, Z.-S. (2015). Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food. Food Quality and Preference, 39, 259–267. https://doi.org/10.1016/j.foodqual.2014.06.002
Liu, M. T., Liu, Y., & Mo, Z. (2020). Moral norm is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers’ green purchase intention. Asia Pacific Journal of Marketing and Logistics, 32(8), 1823–1841. https://doi.org/10.1108/APJML-05-2019-0285
Mabkhot, H. (2024). Factors affecting millennials’ green purchase behavior: Evidence from Saudi Arabia. Heliyon, 10(4), e25639. https://doi.org/10.1016/j.heliyon.2024.e25639
Martins, J., Costa, C., Oliveira, T., Gonçalves, R., & Branco, F. (2019). How smartphone advertising influences consumers’ purchase intention. Journal of Business Research, 94, 378–387. https://doi.org/10.1016/j.jbusres.2017.12.047
Maziriri, E. T., Nyagadza, B., Chuchu, T., & Mazuruse, G. (2023). Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour. PSU Research Review. https://doi.org/10.1108/PRR-03-2022-0033
McDonald, S., Oates, C. J., Thyne, M., Timmis, A. J., & Carlile, C. (2015). Flying in the face of environmental concern: why green consumers continue to fly. Journal of Marketing Management, 31(13–14), 1503–1528. https://doi.org/10.1080/0267257X.2015.1059352
McNeill, L., & Venter, B. (2019). Identity, self‐concept and young women’s engagement with collaborative, sustainable fashion consumption models. International Journal of Consumer Studies, 43(4), 368–378. https://doi.org/10.1111/ijcs.12516
Mehmood, A., & Bhaumik, A. (2023). Environmental Knowledge as a Mediator between Green Price, Green Promotion and Consumer Buying Behavior in Hypermarkets of UAE. SAR Journal - Science and Research, 101–109. https://doi.org/10.18421/SAR62-07
Mohiuddin, M., Al Mamun, A., Syed, F., Mehedi Masud, M., & Su, Z. (2018). Environmental Knowledge, Awareness, and Business School Students’ Intentions to Purchase Green Vehicles in Emerging Countries. Sustainability, 10(5), 1534. https://doi.org/10.3390/su10051534
Moslehpour, M., Chau, K. Y., Du, L., Qiu, R., Lin, C. Y., & Batbayar, B. (2023). Predictors of green purchase intention toward eco-innovation and green products: Evidence from Taiwan. Economic Research-Ekonomska Istrazivanja , 36(2). https://doi.org/10.1080/1331677X.2022.2121934
Nguyen, P. M., Vo, N. D., & Ho, N.-N.-Y. (2022). Exploring Green Purchase Intention of Fashion Products: A Transition Country Perspective. Asian Journal of Business Research, 12(2). https://doi.org/10.14707/ajbr.220129
Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T., & Gwilt, A. (2020). The environmental price of fast fashion. Nature Reviews Earth & Environment, 1(4), 189–200. https://doi.org/10.1038/s43017-020-0039-9
Panopoulos, A., Poulis, A., Theodoridis, P., & Kalampakas, A. (2022). Influencing Green Purchase Intention through Eco Labels and User-Generated Content. Sustainability, 15(1), 764. https://doi.org/10.3390/su15010764
Paolo Gomez Lacap, J. (2021). Influence of Green Behavior on Purchase Intention of Kapampangan Millennials. https://www.researchgate.net/publication/353399955
Pham, T. H., Nguyen, T. N., Phan, T. T. H., & Nguyen, N. T. (2019). Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy. Journal of Strategic Marketing, 27(6), 540–556. https://doi.org/10.1080/0965254X.2018.1447984
Prentice, C., Han, X. Y., Hua, L.-L., & Hu, L. (2019). The influence of identity-driven customer engagement on purchase intention. Journal of Retailing and Consumer Services, 47, 339–347. https://doi.org/10.1016/j.jretconser.2018.12.014
Şener, T., Bişkin, F., & Kılınç, N. (2019). Sustainable dressing: Consumers’ value perceptions towards slow fashion. Business Strategy and the Environment, 28(8), 1548–1557. https://doi.org/10.1002/bse.2330
Sreen, N., Purbey, S., & Sadarangani, P. (2018). Impact of culture, behavior and gender on green purchase intention. Journal of Retailing and Consumer Services, 41, 177–189. https://doi.org/10.1016/j.jretconser.2017.12.002
Statista. (2024a). Adoption of sustainable practices when shopping among consumers in Indonesia as of December 2023.
Statista. (2024b). Most common types of fashion products purchased by consumers in Indonesia as of July 2023.
Sun, Y., Luo, B., Wang, S., & Fang, W. (2021). What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products? Business Strategy and the Environment, 30(1), 694–704. https://doi.org/10.1002/bse.2648
Tan, C. N. L., Ojo, A. O., & Thurasamy, R. (2019). Determinants of green product buying decision among young consumers in Malaysia. Young Consumers, 20(2). https://doi.org/10.1108/YC-12-2018-0898
Tiwari, P. (2023). Influence of Millennials’ eco-literacy and biospheric values on green purchases: the mediating effect of attitude. Public Organization Review, 23(3), 1195–1212. https://doi.org/10.1007/s11115-022-00645-6
Vehmas, K., Raudaskoski, A., Heikkilä, P., Harlin, A., & Mensonen, A. (2018). Consumer attitudes and communication in circular fashion. Journal of Fashion Marketing and Management: An International Journal, 22(3), 286–300. https://doi.org/10.1108/JFMM-08-2017-0079
Wang, J., Bao, J., Wang, C., & Wu, L. (2017). The impact of different emotional appeals on the purchase intention for green products: The moderating effects of green involvement and Confucian cultures. Sustainable Cities and Society, 34, 32–42. https://doi.org/10.1016/j.scs.2017.06.001
Wang, L., Weng Wong, P. P., & Elangkovan, N. A. (2020). The Influence of Religiosity on Consumer’s Green Purchase Intention Towards Green Hotel Selection in China. Journal of China Tourism Research, 16(3), 319–345. https://doi.org/10.1080/19388160.2019.1637318
Wang, S., Wang, J., Wang, Y., Yan, J., & Li, J. (2018). Environmental knowledge and consumers’ intentions to visit green hotels: the mediating role of consumption values. Journal of Travel & Tourism Marketing, 35(9), 1261–1271. https://doi.org/10.1080/10548408.2018.1490234
Waris, I., Dad, M., & Hameed, I. (2021). Promoting environmental sustainability: the influence of knowledge of eco-labels and altruism in the purchase of energy-efficient appliances. Management of Environmental Quality: An International Journal, 32(5), 989–1006. https://doi.org/10.1108/MEQ-11-2020-0272
White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework. Journal of Marketing, 83(3), 22–49. https://doi.org/10.1177/0022242919825649
Wong, D. T. W., & Ngai, E. W. T. (2021). Economic, organizational, and environmental capabilities for business sustainability competence: Findings from case studies in the fashion business. Journal of Business Research, 126, 440–471. https://doi.org/10.1016/j.jbusres.2020.12.060
Xu, X., Wang, S., & Yu, Y. (2020). Consumer’s intention to purchase green furniture: Do health consciousness and environmental awareness matter? Science of The Total Environment, 704, 135275. https://doi.org/10.1016/j.scitotenv.2019.135275
Zameer, H., & Yasmeen, H. (2022). Green innovation and environmental awareness driven green purchase intentions. Marketing Intelligence & Planning, 40(5), 624–638. https://doi.org/10.1108/MIP-12-2021-0457
Zhang, L., Li, D., Cao, C., & Huang, S. (2018). The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern. Journal of Cleaner Production, 187, 740–750. https://doi.org/10.1016/j.jclepro.2018.03.201
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Ghina Alya Audina, Nurafni Rubiyanti, Arry Widodo, Anita Silvianita
This work is licensed under a Creative Commons Attribution 4.0 International License.