The Effect of E-Trust and E-Recovery on Loyalty through Consumer Satisfaction of Shopee Users in Pati Regency

Dyah Ayu Fitriana; Mochamad Edris; Sunarno

doi:10.55927/jfbd.v2i3.5959

Authors

Dyah Ayu Fitriana Universitas Muria Kudus
Mochamad Edris Universitas Muria Kudus
Sunarno Universitas Muria Kudus

DOI:

https://doi.org/10.55927/jfbd.v2i3.5959

Keywords:

E-Trust, E-Recovery, Satisfaction, Loyalty

Abstract

This research aims to analyze the influence of e trust and e recovery on loyalty through consumer satisfaction of shopee users in Pati Regency. The data collection method uses a questionnaire. The results of the research conclude that (1) E trust has a positive and significant effect on satisfaction of Shopee users in Pati Regency (2) E recovery has a positive and significant effect on satisfaction of Shopee users in Pati Regency (3) E trust has a positive and significant effect on loyalty in Shopee users in Pati Regency (4) e recovery has a positive and significant effect on loyalty of Shopee users in Pati Regency (5) Satisfaction has a positive and significant effect on loyalty of Shopee users in Pati Regency.

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