Krida GW, Ariani N. Natuna in the Lens of Public Creativity: Integration of User-Generated content in an Integrated Marketing Communication Strategy. JFBD [Internet]. 2025 Jan. 4 [cited 2026 Apr. 29];3(4):505-22. Available from: https://journal.formosapublisher.org/index.php/jfbd/article/view/12849