Improving the Quality of Etawa Milk Products Through Packaging Updates, Product Logos and Halal Certification Registration
DOI:
https://doi.org/10.55927/jpmb.v2i9.6085Keywords:
Halal Certification, Label Updates, MSMEAbstract
Etawa milk is a processed product that has high nutritional value and is popular with Indonesian people. This activity aims to update the packaging so that it can increase the attractiveness of the product so that the product is more easily recognized on the market. The methods used in the form of training and mentoring, packaging updates that display clear information about the product, nutritional benefits, and consumption methods can increase consumer perceptions of the quality of "Etawa Nongkdono Farm" MSME products. Apart from that, a strong product logo is also important for building a positive brand image. Registration for halal certification is an important step in meeting the increasing market demands for halal products. By obtaining halal certification, Etawa milk producers can attract consumers who prioritize products that comply with Islamic religious principles.
Downloads
References
Akhiriani, S., & Indrayani, N. (2018). Peningkatan Produktivitas Agroindustri Sabun Susu Kambing Etawa “AFINDA”. Warta Pengabdian, 11(4), 121-138. Retrieved from https://jurnal.unej.ac.id/index.php/WRTP/article/view/7241
Lestari, L. P., Endang, E., Kusbandiyah, J., Estikomah, S. A., & Marniati, M. (2023). Penyuluhan Peningkatan Kualitas Dan Daya Saing Susu Etawa Di Kelompok Peternak Kambing Etawa Desa Panglungan Kecamatan Wonosalam. Bubungan Tinggi: Jurnal Pengabdian Masyarakat, 879-887. Diambil kembali dari https://ppjp.ulm.ac.id/journals/index.php/btj/article/view/7668
Sari, R. (2015). Pemanfaatan Limbah Ternak Kambing Etawa sebagai Bahan Pupuk Organik Cair untuk Budi Daya Baby Corn. Jurusan Biologi, Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Negeri Surabaya. LenteraBio, 3(2) https://e-jounal.unesa ac.id.
Suyatno, S., & Suryani, D. A. (2022). Pengembangan Potensi UMKM Berbasis lokal dalam Mendorong Perekonomian di Desa Girikerto, Sleman. Jurnal Studi Manajemen dan Bisnis, 108-118. Diambil kembali dari https://journal.trunojoyo.ac.id/jsmb/article/view/16821
Wijaya, A. L., Shiwanggi, Ariawan, S. A., & Latifah, N. N. (2022). Peningkatan Kualitas Foto Produk dan Tampilan Pengemasan Produk Susu Kambing Etawa pada Setia Aji Farm Madiun sebagai Usaha untuk Mendukung Pemasaran Produk secara Online. Jumat Ekonomi: Jurnal Pengabdian Masyarakat, 165-171. Diambil kembali dari https://ejournal.unwaha.ac.id/index.php/abdimas_ekon/article/view/3076
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Ardita Arum Meilana, Ali Hafidz Bachtiar, Ikke Furi Rahayu, Wiranti Wiranti, Gabriel Muhammad Farih, Khoirurrosyidin Khoirurrosyidin
This work is licensed under a Creative Commons Attribution 4.0 International License.