Entrepreneurship and Digital Marketing Skills to Create an Independent and Competitive Young Generation

Authors

  • Syifa Nur Padilah Universitas Panca Sakti Bekasi
  • Tita Puspita Sari Universitas Panca Sakti
  • Rama Helmi Rianto Universitas Panca Sakti
  • Melina Kurnia Sari Universitas Panca Sakti
  • Nadila Istiqomah Universitas Panca Sakti
  • Nunung Nurjanah Universitas Panca Sakti
  • Ervina Aulia Universitas Panca Sakti
  • Oksa Wellen Universitas Panca Sakti
  • Ismanda Gita Universitas Panca Sakti
  • Dina Fitriana Universitas Panca Sakti
  • Dini Fitriani Universitas Panca Sakti

DOI:

https://doi.org/10.55927/jpmf.v3i6.13246

Keywords:

Entrepreneurship, Digital Marketing, Community Service

Abstract

This activity is a form of dedication to one of the important aspects of the Tri Darma of Higher Education, namely community service. Apart from fulfilling responsibilities, this activity aims to make a meaningful contribution to the development and application of knowledge in society, with the main focus on SMPIT Darul Hasani students. To achieve this goal, a combination of effective learning methods is used, namely expository and inquiry. The expository method is applied through oral delivery of material, providing a strong knowledge base about entrepreneurship and digital marketing. Meanwhile, the inquiry method encourages students to think critically and analytically, dig deeper into the concept of entrepreneurship, and analyze various types of businesses and innovative ideas. As a concrete example, the success story of Nadia Istikomah's meatball business "Bakso Cah Nogiri" is presented, which provides the idea that entrepreneurship can be started with easily accessible creative resources and ideas. Through this approach, it is hoped that there will be an increase in SMPIT Darul Hasani students' understanding of entrepreneurship and digital marketing.

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References

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Published

2025-01-20

How to Cite

Padilah , S. N., Tita Puspita Sari, Rama Helmi Rianto, Melina Kurnia Sari, Nadila Istiqomah, Nunung Nurjanah, Ervina Aulia, Oksa Wellen, Ismanda Gita, Dina Fitriana, & Dini Fitriani. (2025). Entrepreneurship and Digital Marketing Skills to Create an Independent and Competitive Young Generation. Jurnal Pengabdian Masyarakat Formosa, 3(6), 296–303. https://doi.org/10.55927/jpmf.v3i6.13246

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