Marketing Strategy So that Buyers Immediately Decide to Buy On Tiktok

Authors

  • Diana Novita Universitas Esa Unggul
  • Roy Budiharjo Universitas Mercu Buana
  • Novawiguna Kemalasari Universitas Mercu Buana
  • Muhammad Laras Widyanto Universitas Mercu Buana
  • Sri Kurniawati Universitas Persada Indonesia YAI

DOI:

https://doi.org/10.55927/jpmf.v1i2.593

Keywords:

Social Media, UMKM, marketing strategy

Abstract

The right marketing strategy should match the media you use. In particular, marketing activities can now be performed through a variety of media platforms, so this condition requires caution when planning marketing procedures. The motive of advertising is to trade the delivered cost that exists as many consumers as feasible, as regularly as feasible in order that consumers earnings and dealers’ earnings, so to "Exchange" we want to "Offer." The maximum crucial factor in a enterprise isn't an office, now no longer technology, now no longer a products or services however the `Offer'. Primarily based totally on that we're in the end glad that the trouble that arises is how it may be understood and implemented in our enterprise in order that customers can come and purchase from us and what platform are we able to use? We perform these studies primarily based totally at the discourse in books, clinical magazines and additionally journals approximately advertising techniques that we read. The studies that we use is primarily based totally on a survey that we performed via the Google Survey Form.

Downloads

Download data is not yet available.

References

Firamadhina, F. I. R., & Krisnani, H. (2021). PERILAKU GENERASI Z TERHADAP PENGGUNAAN MEDIA SOSIAL TIKTOK: TikTok Sebagai Media Edukasi dan Aktivisme. https://doi.org/10.24198/SHARE.V10I2.31443

Galli, B. J. (2020). Using marketing to implement a strategic plan: Reflection of practiced literature. Start-Ups and SMEs: Concepts, Methodologies, Tools …. https://www.igi-global.com/chapter/using-marketing-to-implement-a-strategic-plan/245523

Michaelis, R., Brüggemann, N., Ebersbach, G., Ganos, C., Münchau, A., Schmidt, T., Weissbach, A., Schlegel, U., & Popkirov, S. (2021). [Development and content validation of a questionnaire for functional movement disorders]. https://doi.org/10.1007/s00115-021-01247-1

Morrish, S. C., Miles, M. P., & Deacon, J. H. (2010). Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship. Journal of Strategic Marketing. https://doi.org/10.1080/09652541003768087

Ogunmokun, G. O., & Tang, E. C. H. (2012). The effect of strategic marketing planning behaviour on the performance of small-to medium-sized firms. In International Journal of …. academia.edu. https://www.academia.edu/download/32107018/The_Effect_of_Strategic_Marketing_Planning.pdf

Downloads

Published

2022-07-06

How to Cite

Novita, D., Budiharjo, R., Kemalasari, N., Widyanto, M. L., & Kurniawati, S. (2022). Marketing Strategy So that Buyers Immediately Decide to Buy On Tiktok. Jurnal Pengabdian Masyarakat Formosa, 1(2), 215–224. https://doi.org/10.55927/jpmf.v1i2.593

Issue

Section

Articles