Socialization of Business Creation and Utilizing Social Media as a Product Marketing Strategy at Perum Kopti, East Jakarta

Authors

  • Darmeinis Darmeinis Universitas Panca Sakti Bekasi
  • Leroy Holman Siahaan Universitas Panca Sakti Bekasi
  • Silvia Agustina Universitas Panca Sakti Bekasi
  • Reinaldo Prasetyo Universitas Panca Sakti Bekasi
  • Syafa Kamila Ardyaputri Universitas Panca Sakti Bekasi
  • Rizka Wahyu Budiarti Universitas Panca Sakti Bekasi
  • Yayang Wulandari Universitas Panca Sakti Bekasi
  • Feri Ragil Saputra Universitas Panca Sakti Bekasi

DOI:

https://doi.org/10.55927/jpmf.v3i1.7822

Keywords:

Social Media, Product Marketing Strategy, Business Creation

Abstract

One of these obligations as a student of Panca Sakti University Bekasi will carry out Community Service, this is carried out in connection with concerns about following technological developments and advances, especially Indonesia as a country that has a lot of natural and human resource potential that cannot be equated with developed countries. this concern is by organizing Community Service activities in the form of "Socialization of Business Making And Using Social Media As A Product Marketing Strategy For Young People In Perum Kopti" The method of activity carried out is using presentation sessions to convey basic information about marketing strategies through social media. Followed by a discussion session to provide space for participants to ask questions, share experiences, and collaborate.

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References

Haryadi, R. N., Anda Rojali, Khumidin, & M. Fauzan. (2021). Sosialisasi Penggunaan Online Shop berbasis Website di UMKM Cimanggis. Jurnal Pengabdian Bina Mandiri, 1(1), 10–16. https://doi.org/10.51805/jpmm.v1i1.3

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Wijandari, A., & Sumilah, N. (2021). Sosialisasi Manajemen Strategi Pemasaran Di UMKM Kecamatan Cileungsi. Jurnal Pengabdian Masyarakat Madani (JPMM), 1(1), 61–64. https://doi.org/10.51805/jpbm.v1i1.12

(Haryadi et al., 2021; Hidayatullah et al., 2022; Mea, 2020; Tun Ganyang & Ritonga, 2021; Wijandari & Sumilah, 2021)

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Published

2024-03-25

How to Cite

Darmeinis, D., Siahaan, L. H., Agustina, S., Prasetyo, R., Ardyaputri, S. K., Budiarti, R. W., Wulandari, Y., & Saputra, F. R. (2024). Socialization of Business Creation and Utilizing Social Media as a Product Marketing Strategy at Perum Kopti, East Jakarta . Jurnal Pengabdian Masyarakat Formosa, 3(1), 67–72. https://doi.org/10.55927/jpmf.v3i1.7822

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