Basic Digital Marketing Training for the Community and Students of Mahkota Tricom Unggul University

Ahmad Rozy; Miftahul Jannah; Fadya Larasati; Muhammad Azi; Suci Amalia Sari

doi:10.55927/jpp.v3i4.13486

Authors

Ahmad Rozy Universitas Mahkota Tricom Unggul
Miftahul Jannah Universitas Mahkota Tricom Unggul
Fadya Larasati Universitas Mahkota Tricom Unggul
Muhammad Azi Universitas Mahkota Tricom Unggul
Suci Amalia Sari Universitas Mahkota Tricom Unggul

DOI:

https://doi.org/10.55927/jpp.v3i4.13486

Keywords:

Training, Community and Students, Digital Marketing

Abstract

Basic Digital Marketing Training for the community and students of Mahkota Tricom Unggul University aims to increase understanding and skills in digital marketing. This activity is motivated by the need for digital knowledge which is increasingly important in the technological era. Through situation analysis, several problems were identified, such as lack of knowledge and fierce competition. The solution offered is counseling and training involving experienced resource persons. The expected outcomes include increased community awareness, independence, and quality of life through the utilization of digital marketing. The implementation method includes lectures, discussions, and demonstrations, with the hope that this activity can be sustainable and have a positive impact on the community and students.

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