The Effect of Exposure to Pilkada News on Instagram Social Media @Beritabalimedia Against Political Participation of Beginner Voters in Badung Regency in the 2020 Pilkada

Ni Made Yunantari Dewi; Pawito; Ign. Agung Satyawan

doi:10.55927/jsih.v1i3.1401

Authors

Ni Made Yunantari Dewi Faculty of Social and Political Sciences, Sebelas Maret University
Pawito Faculty of Social and Political Sciences, Sebelas Maret University
Ign. Agung Satyawan Faculty of Social and Political Sciences, Sebelas Maret University

DOI:

https://doi.org/10.55927/jsih.v1i3.1401

Keywords:

Instagram, News Exposure, Political Participation, Novice Voters, Uses and Effects

Abstract

The 2020 Pilkada will be held simultaneously on December 9 to elect regional heads in 270 regions of Indonesia, one of which is the Province of Bali. Badung Regency is an area that has the highest voter participation rate reaching 84.62%. This study aims to see whether the exposure of Pilkada news on Instagram social media @ Beritabalimedia can affect the political participation of novice voters in Badung Regency. This research uses explanatory quantitative research method with Uses and Effects Theory . The data analysis technique used was simple linear regression analysis with the SPSS 18 program. The results showed that the exposure to the Pilkada news on Instagram @beritabalimedia social media had a positive influence on the political participation of novice voters in Badung Regency. When the news of the regional head election on Instagram @beritabalimedia increases, the political participation of novice voters in Badung Regency is also higher.

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