Effectiveness Use of Tiktok Social Media @DitjenPajakRI Deployment Information Taxation

Azullah Zamzam; Sri Hastjarjo; Yulius Slamet

doi:10.55927/jsih.v2i1.3714

Authors

Azullah Zamzam Master of Communication Science, Faculty of Social and Political Sciences, Universitas Sebelas Maret , Indonesia
Sri Hastjarjo Master of Communication Science, Faculty of Social and Political Sciences, Universitas Sebelas Maret , Indonesia
Yulius Slamet Master of Communication Science, Faculty of Social and Political Sciences, Universitas Sebelas Maret , Indonesia

DOI:

https://doi.org/10.55927/jsih.v2i1.3714

Keywords:

Effectiveness, Media Tiktok, Tax

Abstract

Public Relations Directorate General Tax (DGT) has role alone as extension worker tax. For increase awareness about information taxation to society. DJP Public Relations Using TikTok for educate public about taxation, mandatory tax Even though the TikTok @DitjenPajakRI had popular, however No Can last long because complicated TikTok algorithm. So, using TikTok requires a communication strategy special. Objective from study This is For describe the Directorate General of Public Relations communication strategy tax using the social media TikTok. Study This use method qualitative descriptive and interview as well as technique Documentation data collection. Research results This show that DGT Public Relations implemented the strategy communicate with appropriate with download and use content form short Language light and atypical.

Downloads

Download data is not yet available.

References

Bayquni, SY, Kurniasih, N., & Anwar, RK (2015). Exchange Information By Students Major Knowledge Journalism Via Media Kompasiana. Journal of Information & Library Studies, 3(1), 71–80.

Brogan, Chris. Social Media 101: Tactics and Tips to Develop Your Business Online, 2010.

C. Dewi, “The Attraction of Tiktok As an Online English Learning Media,” no. November, pp. 27–34, 2020.

Cahyono, US (2016). Social Media Influence To Change Social Society in Indonesia. Journal Publiciana, 9(1), 140–157. Retrieved from http://www.jurnal-unita.org/index.php/publiciana/article/view/79/73

Clan code Pratama and Muchlis, “ Influence TikTok Application Against Expression Communication Student at the State Islamic University (UIN) Sunan Ampel Surabaya Year 2020”, Journal Communication, 1(2). 1-14.

Damaiyanti, C., & Fatmawati, E. (2014). Fulfillment Need Information Librarian Non-employees at the Library of Bank Indonesia Semarang. Journal Knowledge Library, 3(1), 1–9. Retrieved from https://ejournal3.undip.ac.id/index. php / jeep /article/view/9346/9073

Dataindonesia.id. December 24, 2021. Social Media Users in Indonesia Reach 170 Million. Accessed on May 28, 2020, from https://dataindonesia.id/digital/detail/pengguna-media-social-di-indonesia-menreach-170-juta.

Grahanurdian.com. April 6, 2020. TikTok Statistical Data 2022. Accessed on May 28, 2022, from https://grahanurdian.com/statistik-tiktok-2022/

Hasugian, Jonner. Fundamentals of Science Libraries and Information. Medan: USU PRESS, 2009.

Karnadi, Alif. (24 December 2021). Social Media Users in Indonesia Reach 170 Million. DataIndonesia.id. https://dataindonesia.id/digital/detail/pengguna-media-social-di-indonesia-mereach-170-juta

Kong, Song, Zhao, Zhu and Sha (2021). TikTok as a Health Information Source: Assessment of the Quality of Information in Diabetes-Related Videos. Journal of Medical Internet Research. 23(9). 1-10. https://www.jmir.org/2021/9/e30409

Kurniawan, AW, & Puspitaningtyas, Z. (2016). Method Study Quantitative. Yogyakarta: Pandiva book. https://doi.org/http://dx.doi.org/10.1016/0378- 4266(91)90083-X.

McQuail, Denis.(1997). Theory Mass Communication. Erlangga. Jakarta Tapscott, Don. 2009. Grown Up Digital. PT. Gramedia. Jakarta

Mulyanto, Agus. System Information Concept and Application. Yogyakarta: Student Library, 2009.

Nakamura A. TikTok Teens Follow New Stars: Senior Citizens. The Wall StreetJournal. 2020. URL: https://www.wsj.com/articles/tiktok-teens-follow-new-stars-senior-citizens-11605724082 [accessed 2021-05-17]

Puntoadi, Danis. Create Sale through Social Media. Jakarta: PT. Elex Media Komputindo, 2011.

Rahadi, DR (2017). Behavior Hoax Users and Information on Social Media. Journal Management And Entrepreneurship, 5(1), 58–70.

Sakti, BC, & Yulianto, M. (2018). Use of Social Media Instagram In Formation Identity Self teenager. Online Interaction, 6(4), 1–12.

Song, S., Zhao, YC, Yao, X., Ba, Z. and Zhu, Q. (2021). Short video apps as a health information source: an investigation of affordances, user experience and users' intention to continue the use of TikTok", Internet Research, V31 No. 6, pp. 2120-2142. https://doi.org/ 10.1108/INTR-10-2020-0593

Stellarosa, Y., Firyal, SJ, & Ikhsano, A. (2018). Utilization YouTube As a Means of Transformation Magazine High end. Lugas, 2(2), 59–68. Retrieved from https://ojs.stiami.ac.id/index.php/lu gas/article/view/263/154

Sugiyono. (2009). Method Study Quantitative, Qualitative, and R&D. Bandung: Alphabet.

Suminto, Farizi, Kasanah, Lesmana. 2021. Effectiveness from Instagram Social Media As Effort Enhancement Quality Service Taxation in The COVID-19 pandemic at KPP Pratama Ponorogo. Ejournal Al Tijarah

Suryani, I. (2014). Utilization of Social Media as Marketing Media Indonesian Products and Potential in Effort Supporting the ASEAN Community 2015. (Study of Social Media Marketing on Twitter Kemenparekraf RI and Facebook Disparbud Province West Java). Journal Communications, 8(2), 123–138.

Wang, Yunwen.(2020). Humor and camera view on mobile short-form video apps influence user experience and technology-adoption intent, an example of TikTok (DouYin). Computers in Human Behavior. Vols 110. 1-8.https://www.sciencedirect.com/science/article/abs/pii/S0747563220301266?via%3Dihub

West, R., & Turner, LH 2008. Introducing Communication Theory: Analysis and Application. New York: McGraw-Hill.

Zhu, C., Xu, X., Zhang, W, Chen J and Evans, R. 2019. How Health Communication via TikTok Makes a Difference: A Content Analysis of TikTok Accounts Run by Chinese Provincial Health Committees. International Journal of Evviromental Research and Public Health. 17(192). 1-13. https://www.mdpi.com/1660-4601/17/1/192/htm