Analysis of Innovation Study and Business Development of Micro, Small and Medium Enterprises “Lyfe Coffee”

Jose Putra; Ajeng Andriani  Hapsari

doi:10.55927/kalpari.v1i1.11648

Authors

Jose Putra Universitas Pradita
Ajeng Andriani Hapsari Universitas Pradita

DOI:

https://doi.org/10.55927/kalpari.v1i1.11648

Keywords:

Coffee, Coffee Shop, Business Innovation & Development Study, Lifestyle

Abstract

Coffee is one of the needs of society from young people to old people. As times become more modern, coffee has become a lifestyle for today's people. The aim of this research is to develop a new strategy by considering potential risks and develop a new business model for the Lyfe Coffee business. The research methodology used in this research collects primary and secondary data using observation and interviews. Marketing tools are STP Market Analysis, 7P Marketing Mix, FFP, PESTLE and are calculated based on CAC, CLV analysis, after that a SWOT analysis is carried out. MPP, SOP and SCM aspects of HR and production. The financial side is analyzed with operating profit, income, ratios. Lyfe Coffee has a gross profit margin of 0.79, which means it has succeeded in reducing production costs. The minimum limit for Gross Profit Margin is 0.7. The minimum limit for Net Profit Margin is 0.05. Lyfe Coffee has a ratio of 0.642, which means it has low operational costs. The minimum limit for return on investment is 0.1. Lyfe Coffee has a ratio of 0.98 which means it is attractive to potential investors

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