A Comparative Analysis of Digital Transformation in State of Gujarat
DOI:
https://doi.org/10.55927/kalpari.v1i2.12484Keywords:
Digital Transformation, Age-Related Behavior, Technology Adoption, Online Shopping PreferencesAbstract
This study examines the impact of age on consumer perceptions and behaviors related to digital transformation and online shopping. As businesses increasingly adopt digital technologies, understanding how different age groups interact with and respond to these innovations is crucial. Using a quantitative research approach, the study investigates how age influences perceptions of various aspects of digital transformation, including product/service quality, user interface design, customer service responsiveness, data security, and online shopping preferences. Older consumers, however, express more skepticism, particularly around concerns related to usability and data security. The study also highlights the importance of age-specific digital strategies, suggesting that businesses must tailor digital interfaces, marketing campaigns, and customer support models to meet the unique needs of different age groups. Furthermore, the study underscores the need for bridging the digital divide by improving digital literacy among older consumers and addressing their security concerns. The findings offer both theoretical and practical implications for businesses looking to optimize their digital transformation efforts across diverse consumer segments. This research contributes to a deeper understanding of how age influences technology adoption and provides actionable insights for creating inclusive, user-friendly digital experiences
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