Business Model Evolution: From Traditional to Digital Transformation

Shinta  Sacha; Febri Pramudya  Wardani; Yanti  Krismayanti; Fachrizah  Fauziah; Tasya Widya  Krisnadi; Daffaa  Nauvaldy; Trisya  Suherman; Audrey Gamaliel Dotulong  Tangkudung

doi:10.55927/mudima.v4i7.10085

Authors

Shinta Sacha Institut Bisnis dan Multimedia Asmi Jakarta
Febri Pramudya Wardani Institut Bisnis dan Multimedia Asmi Jakarta
Yanti Krismayanti Institut Bisnis dan Multimedia Asmi Jakarta
Fachrizah Fauziah Institut Bisnis dan Multimedia Asmi Jakarta
Tasya Widya Krisnadi Institut Bisnis dan Multimedia Asmi Jakarta
Daffaa Nauvaldy Institut Bisnis dan Multimedia Asmi Jakarta
Trisya Suherman Institut Bisnis dan Multimedia Asmi Jakarta
Audrey Gamaliel Dotulong Tangkudung Institut Bisnis dan Multimedia Asmi Jakarta

DOI:

https://doi.org/10.55927/mudima.v4i7.10085

Keywords:

Digital Transformation, Traditional Business Model, Technological Innovation, Consumer Behavior, Operational Efficiency

Abstract

Digital transformation has significantly changed the business landscape, bringing a huge impact on traditional business models. This research aims to explore the evolution of business models from the traditional era to the era of digital transformation. Through focus group discussions (FGDs) with participants consisting of various business stakeholders, this research identifies key factors driving digital transformation, challenges faced by traditional businesses, as well as opportunities arising from the adoption of digital technologies. The results showed that technological innovation, changing consumer behavior, and the need for operational efficiency are the key drivers of digital transformation. The research also underscores the importance of adaptation strategies and digital competency development for success in the digital age. The findings provide important insights for business practitioners and academics in understanding the dynamics of business model change in the era of digital transformation

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