Kisarasa Youtube Channel's Gastronomic Storytelling: A Narrative Paradigm Study

Sulistiyo Joko  Wahyudi; Andre Noevi  Rahmanto; Albert Muhammad Isrun  Naini

doi:10.55927/mudima.v4i7.10370

Authors

Sulistiyo Joko Wahyudi Magister Ilmu Komunikasi Universitas Sebelas Maret
Andre Noevi Rahmanto Magister Ilmu Komunikasi Universitas Sebelas Maret
Albert Muhammad Isrun Naini Magister Ilmu Komunikasi Universitas Sebelas Maret

DOI:

https://doi.org/10.55927/mudima.v4i7.10370

Keywords:

Gastronomic Storytelling, Gastronomic Narrative, Culinary Story, Narrative Paradigm, Youtube

Abstract

Consumer preferences for food and drinks have now changed. Consumers are now emphasizing emotional needs and the stories behind culinary products. Consumers are interested in the origin of raw materials, manufacturing techniques, and the values instilled by producers, thereby creating an emotional connection with the food they consume. Social media such as Instagram, TikTok, and YouTube are crucial in introducing new culinary trends and unique dining experiences. In particular, food vloggers on YouTube use the platform to share their gastronomic storytelling. This qualitative research uses a content analysis approach with narrative paradigm theory to analyze how the structure and accuracy of gastronomic storytelling on YouTube provide information about culinary products while enriching viewers' emotional and intellectual understanding of gastronomy

References

Counihan, C., & Esterik, P. Van. (2012). Food And Culture: a reader. In C. Counihan & P. Van Esterik (Eds.), The Sociology of Food and Agriculture (3rd Editio). Routledge. https://doi.org/10.4324/9780203079751

Cunningham, S., & Craig, D. (2017). Being ‘really real’ on YouTube: authenticity, community and brand culture in social media entertainment. Media International Australia, 164(1), 71–81. https://doi.org/10.1177/1329878X17709098

De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through instagram influencers: The impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798–828. https://doi.org/10.1080/02650487.2017.1348035

Delliana, S., & Pratiwi, N. (2022). Pengaruh Konten Food Vlog Di Akun Youtube Ria SW Terhadap Perilaku Konsumtif Subscriber. Jurnal Komunikatio, 8(1), 43–54. https://doi.org/10.30997/jk.v8i1.5558

Dias, F. D., & Aguiar Filho, A. S. de. (2020). Webmetric analysis of the sharing of gastronomic information and knowledge via YouTube®. Encontros Bibli: Revista Eletrônica de Biblioteconomia e Ciência Da Informação, 25, 1–19. https://doi.org/10.5007/1518-2924.2020.e73374

Effendy, R., Wulandari, P. A., Setiyaningsih, L. A., & Mariani, A. (2021). Mengglobalkan Makanan Tradisional Lewat Media Sosial Youtube sebagai Budaya Tandingan (Studi Food Vlogger Nex Carlos sebagai Media Promosi Kuliner Lokal). Jurnal Nomosleca, 7(2), 148–159. https://doi.org/10.26905/nomosleca.v7i2.6581

Fischler, C. (1988). Food, self and identity. Social Science Information, 27(2), 275–292. https://doi.org/10.1177/053901888027002005

Fisher, W. R. (1984). Narration as a human communication paradigm: The case of public moral argument. Communication Monographs, 51(1), 1–22. https://doi.org/10.1080/03637758409390180

Fisher, W. R. (1985). The narrative paradigm: An elaboration. Communication Monographs, 52(4), 347–367. https://doi.org/10.1080/03637758509376117

Fisher, W. R. (1989). Clarifying the narrative paradigm. Communication Monographs, 56(1), 55–58. https://doi.org/10.1080/03637758909390249

Gillespie, C. (2001). European Gastronomy into the 21st Century (J. Cousins (ed.)). Butterworth-Heinemann.

Kiagun, E. S., & Widiasanty, G. (2023). Pengaruh Konten Food Vlogger Channel Youtube Farida Nurhan Terhadap Minat Berwisata Kuliner. Jurnal Ekonomi Kreatif Dan Manajemen Bisnis Digital, 2(2), 138–159. https://doi.org/10.55047/jekombital.v2i2.573

Krippendorff, K. (2019). Content Analysis: An Introduction to Its Methodology (Fourth Edi). SAGE Publications, Inc. https://doi.org/10.4135/9781071878781

Liling, J. R., Lyawati, M., Lim, S., Lim, T., & Jiang, K. (2022). Pengaruh YouTube Vloggers terhadap Food Branding. Jurnal Pemasaran Kompetitif, 6(1), 107. https://doi.org/10.32493/jpkpk.v6i1.20848

Lizie, A. (2013). Food and communication. In K. Albala (Ed.), Routledge International Handbook of Food Studies (pp. 27–38). Routledge.

Luong, T. B., & Ho, C. H. (2023). The influence of food vloggers on social media users: A study from Vietnam. Heliyon, 9(7), e18259. https://doi.org/10.1016/j.heliyon.2023.e18259

Mellia Harumi, Hantoro, I., Widianarko, B., & Soedarini, B. (2022). Utilizing Youtube and Tiktok Social Media as an Alternative of Food Safety Education. Journal of Innovation and Community Engagement, 3(3), 163–174. https://doi.org/10.28932/ice.v3i3.4666

Rachão, S., Joukes, V., & Fernandes, C. (2023). Changing Consumer Culinary Expectations. In Contemporary Advances in Food Tourism Management and Marketing (1st ed., p. 14). Routledge. https://doi.org/10.4324/9781003282532

Rojas-Rivas, E., Rendón-Domínguez, A., Felipe-Salinas, J. A., & Cuffia, F. (2020). What is gastronomy? An exploratory study of social representation of gastronomy and Mexican cuisine among experts and consumers using a qualitative approach. Food Quality and Preference, 83(November 2019). https://doi.org/10.1016/j.foodqual.2020.103930

Stajcic, N. (2013). Understanding Culture: Food as Means of Communication. Hemispheres, 28(77), 1–10.

Tellström, R., Gustafsson, I.-B., & Mossberg, L. (2006). Consuming heritage: The use of local food culture in branding. Place Branding, 2(2), 130–143. https://doi.org/10.1057/palgrave.pb.5990051

Vlahović, A., Ercegovac, I., & Tankosić, M. (2023). Unraveling the Narrative Structures in Youtube Vlogs: a Qualitative Content Analysis. Media Studies and Applied Ethics, 4(2), 25–42. https://doi.org/10.46630/msae.2.2023.03

Wachyuni, S. S., Wiweka, K., Wahyuni, N., Teviningrum, S., & Suheryadi, H. (2023). The influence of youtube food content reviews on customer purchasing decisions: lesson from Jakarta local street food. International Journal of Applied Sciences in Tourism and Events, 7(2), 147–156. https://doi.org/10.31940/ijaste.v7i2.147-156

West, R. L., & Turner, L. H. (2021). Introducing Communication Theory Analysis and Application. In Individualism and Political Disorder (Seventh Ed). McGraw Hill.