Unlocking the Potential of Halal Tourism in Bandung City: A Qualitative Analysis of Public Diplomacy and Economic Growth

Diyan  Putranto; Astuti Marhanani Tri; Halawa Frans  Amonio; Milawati Milawati; Siahaan Leonard

doi:10.55927/mudima.v4i8.10776

Authors

Diyan Putranto Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial
Astuti Marhanani Tri Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial
Halawa Frans Amonio Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial
Milawati Milawati Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial
Siahaan Leonard Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial

DOI:

https://doi.org/10.55927/mudima.v4i8.10776

Keywords:

Sharia Tourism, Regional Economy, Bandung City

Abstract

In this study, it was discussed about the role of sharia tourism as a means of Indonesian public diplomacy to increase the number of tourist visits and the regional economy, especially in Bandung City which is a sharia tourist destination. The research method used is qualitative with an approach to the concept of public diplomacy and Islamic tourism. The results showed that Indonesia's public diplomacy efforts in promoting itself as a sharia tourist destination have succeeded in attracting foreign tourists, especially Muslim tourists, as well as investment. In addition, sharia tourism has also experienced a positive increase, so that the increase in the number of tourist visits and investment can be used to develop the regional economy, especially in Bandung City as a sharia tourist destination

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