The Role of Social Media in Employee Recruitment: a Systematic Literature Review

Maria Christy Wowor; Deske W. Mandagi; Benny Lule; Shapely S. Ambalao

doi:10.55927/mudima.v2i12.1957

Authors

Maria Christy Wowor Pascasarjana, Fakultas Ekonomi dan Bisnis, Universitas Klabat, Manado
Deske W. Mandagi Pascasarjana, Fakultas Ekonomi dan Bisnis, Universitas Klabat, Manado
Benny Lule Pascasarjana, Fakultas Ekonomi dan Bisnis, Universitas Klabat, Manado
Shapely S. Ambalao Pascasarjana, Fakultas Ekonomi dan Bisnis, Universitas Klabat, Manado

DOI:

https://doi.org/10.55927/mudima.v2i12.1957

Keywords:

Human Resources, Recruitment, Social Media Recruitment, Systematic Literature Review

Abstract

The objective of this research is to explore the role of social media on employee recruitment. As technology continues to grow, human activities cannot be separated from the use and benefits of technology. Technology also helps companies run their business more efficiently. Social media also plays a crucial role in the recruitment process to find potential candidates. This systematic review paper is written based on the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis) method. The findings show that social media can be used as an effective platform for a faster and more flexible recruitment process. Social media recruitment can also provide advantages for both in terms of cost and time. Furthermore, social media can be a tool for employers to obtain information about candidates' backgrounds

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