Pengaruh Persepsi Harga dan Kualitas Pelayanan Terhadap Keputusan Penumpang Pengguna Maskapai Citilink di Bandar Udara Internasional Ahmad Yani Semarang

Hamelltha Dhasya; Fryda Fatmayati

Authors

Hamelltha Dhasya Sekolah Tinggi Teknologi Kedirgantaraan Yogyakarta
Fryda Fatmayati Sekolah Tinggi Teknologi Kedirgantaraan Yogyakarta

Keywords:

price perception, service quality, passenger decision, citilink, ahmad yani airport semarang

Abstract

Air transportation facilities can not be separated from the existence of technological advances from the results of human thought as an effort to provide better, safe and comfortable transportation services. Likewise with prices, people in Indonesia are currently very considerate of prices. Because the price and quality of service is one of the factors supporting the decision of passengers in choosing an airline. One of the airlines operating in Indonesia is Citilink. This study aims to determine and explain the effect of price perceptions and service quality on the decisions of passengers using Citilink airlines at Ahmad Yani International Airport, Semarang. This study uses a quantitative approach by distributing questionnaires to 100 respondents taken from the population of Citilink airline users who have flown from Ahmad Yani International Airport, Semarang. From the results of the study, it was found that the variation in passenger decisions was 63.6%.

References

Annual Report Laporan Tahunan PT Citilink Indonesia 2019. (2019). PT Citilink Indonesia, 37-38

Azmarani, A. W. (2014). Analisis Kualitas Pelayanan Maskapai Penerbangan Low Cost Carrier (Studi Deskriptif Di PT. Citilink Indonesia Cabang Surabaya). Sumber, 10, 6-49

L Felasari, M. (2020). Hubungan Antara Persepsi Terhadap Harga Dan Kualitas Pelayanan Dengan Loyalitas Konsumen Maskapai Penerbangan X (Doctoral dissertation, Universitas Mercu Buana Yogyakarta).

INACA. (2019). Annual Report INACA 2019. 13-21.

Nasution, H., Maksum, C., & Derriawan. (2018). Pengaruh Kualitas Pelayanan Dan Harga terhadap Keputusan Pembelian CustomerSerta Dampaknya pada Kepuasan Pelanggan (Studi Kasus : Maskapai PT. Lion Air Jakarta). JURNAL EKONOMI BISNIS MANAJEMEN VOL 3 No 2, 15

Oktav, R., & Sukresna, I. M. (2018). ANALISIS PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP MINAT BELI MELALUI REPUTASI DANWORD OF MOUTH (Studi Pada Maskapai Berbiaya Rendah di Indonesia). Diponegoro Journal of Management, 7(4), 680-688.

Renza, L. (2021). Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Penumpang Maskapai Citilink Selama Masa Pandemi Covid-19 di Kota Medan (Doctoral dissertation, UMSU)

Saragih, H. P. (2019, March 05). CNBC Indonesia. Dipetik Desember 01, 2021, dari https://www.cnbcindonesia.com/market/20190305084548-17-58885/diincar-airasia-ini-kinerja-citilink-di-awal-2019

Suryawati, B. N., Sarmo, S., & Sulaeman. (2019, Juni). STRATEGI BAURAN PEMASARAN PADA INDUSTRI PENERBANGAN. Jurnal Sangkareang Mataram, 5, 35-44.