Studi kelayakan bisnis taktik Pemasaran E-Commerce Untuk Meningkatkan Eksport Komoditi Hasil Perkebunan di masa Pandemic di PT. Gamael Dwicitakarya Bekasi Jawa Barat

Elpy Siti Nurhalimah; H.Patria Supriyoso

doi:10.55927/mudima.v2i4.262

Authors

Elpy Siti Nurhalimah Sekolah Tinggi Ilmu Ekonomi Manajemen Bisnis Bandung
H.Patria Supriyoso Sekolah Tinggi Ilmu Ekonomi Manajemen Bisnis Bandung

DOI:

https://doi.org/10.55927/mudima.v2i4.262

Keywords:

export, commodity, plantation, digital, e-commerce

Abstract

In dealing with economic problems during the COVID-19 pandemic, all parties must work together to resolve this global issue. Based on these considerations, the research problem that will be discussed by the author is to anticipate the impact of COVID-19 on the economy in Indonesia by opening business directions, namely by opening up e-commerce opportunities as a substitute for large-scale marketing and export sales of plantation products.

References

REBIN SUMARDI, S.E., M.M Dr. SUHARYONO, S.E., M.Si Dasar - Dasar Manajemen Keuangan, LPU-UNAS, 2020.

Dr. H.A. Rusdiana, M.M, Manajemen Operasi , CV PUSTAKA SETIA 2014.

Dr. H. MASRAM, SE., MM., M.Pd. Dr. Hj. MU'AH, SE., MM , Zifatama Publisher 2019 Manajemen Operasi- Operation Management: sustainability and supply chain management, , Jay Heizer – Barry Render Salemba Empat, Edisi ke 11 thn 2015.

Dr. Mahmudah Enny W Manajemen Sumber Daya Manusia, UBHARA MANAJEMENPRESS 2019.

Dr.Ir. H.M. Budi Djatmiko, M.Si, M.E.I Study Kelayakan Bisnis , , STEMBI Bandung Business School 2012.

Freddy Rangkuti Tehnik Membedah Kasus Bisnis ANALISIS SWOT, , GRAMEDIA cetakan ke 20 thn 2016.

https://id.wikipedia.org/wiki/Pandemi_Covid-19

https://www.who.int/health-topics/coronavirus

https://disbun.kaltimprov.go.id/artikel/bimtek-berbasis-e-commerce-pemasaran-komoditi-perkebunan

https://www.wartaekonomi.co.id/read216033/ini-dampak-perkembangan-e-commerce-bagi-indonesia

https://mediaindonesia.com/ekonomi/260523/e-commerce-berkontribusi-pada-pertumbuhan-ekonomi-indonesia

https://kemenperin.go.id/artikel/22613/Lebih-Dari-75-Persen-Ekspor-Indonesia-Berupa-Produk-Manufaktur

https://student-activity.binus.ac.id/bic/2021/07/top-10-komoditas-ekspor-dari-sektor-pertanian-dan-perkebunan-indonesia/

https://www.neraca.co.id/article/134576/sektor-perkebunan-penyumbang-besar-devisa-ke-indonesia

https://indonesia.go.id/kategori/editorial/3092/ekspor-terbesar-indonesia-dari-produk-manufaktur

Journal of International Management, Vol 19, iss. 2, 2013, pp. 103-117

DECOUPLING MANAGEMENT AND TECHNOLOGICAL INNOVATIONS: RESOLVING THE INDIVIDUALISM–COLLECTIVISM CONTROVERSY

MATEJ ČERNE The Centre of Excellence for Biosensors, Instrumentation, and Process control - COBIK Open Innovation Systems Lab Velika pot 22, Solkan, 5250, Slovenia Tel: (+386) 31570-835 e-mail: matej.cerne@ef.uni-lj.si

MARKO JAKLIČ Faculty of Economics University of Ljubljana Department of Economic Theory and Policy Kardeljeva ploščad 17, Ljubljana, 1000, Slovenia Tel: (+386) 15892-563 e-mail: marko.jaklic@ef.uni-lj.si

MIHA ŠKERLAVAJ* Faculty of Economics University of Ljubljana Department of Management and Organisation Kardeljeva ploščad 17, Ljubljana, 1000, Slovenia Tel: (+386) 15892-467 e-mail: miha.skerlavaj@ef.uni-lj.si The Centre of Excellence for Biosensors, Instrumentation, and Process control – COBIK BI Norwegian Business School