Exploring the Locally Produced Wine to the Tourism Industry in Abulug, Cagayan, Philippines

Jhoanne Rae  Bunagan; Karen Joy  Catacutan; Denice Faye  Comonical; Zhea Charis  Gamiao; Christina Ericka  Lopez; Jean Aidan Pierre  Tolentino

doi:10.55927/mudima.v3i10.3323

Authors

Jhoanne Rae Bunagan University of Saint Louis
Karen Joy Catacutan University of Saint Louis
Denice Faye Comonical University of Saint Louis
Zhea Charis Gamiao University of Saint Louis
Christina Ericka Lopez University of Saint Louis
Jean Aidan Pierre Tolentino University of Saint Louis

DOI:

https://doi.org/10.55927/mudima.v3i10.3323

Keywords:

Contributions, Challenges, Local Wine, Opportunities, Tata Wine, Tourism Industry

Abstract

This study aimed to explore the contributions, challenges and opportunities of the locally produced wine in Abulug, Cagayan, Philippines. A qualitative research design was used in the study. Results revealed that the Municipality of Abulug had difficulties in promoting the locally produced wine. The study concludes that the findings are more of challenges than contributions to the tourism industry. The researchers recommend to the Local Government of Abulug to conduct feasibility studies, mass production of nipa wine and create design and development of packaging to enhance marketability of the product

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