The Influence of Market Orientation, Technology Orientation and Entrepreneurial Orientation on Business Performance

Derry Pujianto; Hendy Tannady

doi:10.55927/mudima.v3i8.5426

Authors

Derry Pujianto Universitas Multimedia Nusantara
Hendy Tannady Universitas Multimedia Nusantara

DOI:

https://doi.org/10.55927/mudima.v3i8.5426

Keywords:

Business Performance, Entrepreneurial Orientation, Market Orientation, Technology Orientation

Abstract

The economic growth of the creative industry in the coffee beverage sector has expanded due to Indonesia's rapid expansion of the food and beverage sector, particularly coffee outlets, however one coffee shop, specifically one in the Tangerang region, has dropped. This phenomena may be understood in terms of business performance, market orientation, technology orientation, and entrepreneurial orientation. This study's goal was to identify and evaluate how market orientation, technological orientation, and entrepreneurial orientation affect business performance. An online survey using a quantitative methodology is used in this study. A questionnaire that has previously undergone validity and reliability testing before being deemed valid was employed in the data gathering procedure. 120 respondents who were selected for the study's sample utilizing the non-probability sampling technique and judgmental sampling approach. In this work, multiple linear regression tests were used as the analytical method. According to the findings, Market Orientation, Technology Orientation, and Entrepreneurial Orientation all have a partial and simultaneous beneficial impact on Business Performance

References

Adiguzel, Z., & Cakir, S. F. (2022). Examining the Effects of Strategic Orientation and Motivation on Performance and Innovation in the Production Sector of Automobile Spare Parts. European Journal of Management Studies, 2635-2648.

Magdalena, M., & Wirawan, M. (2023). The Role of Profit Perception, Firm Capital and Investment Knowledge on Intention to Invest in Sharia Stocks. JSSBS (Journal of Social Science and Business Studies), 1(1), 1–5.

Danny, F. G., & Utama, L. (2020). The Effect of Entrepreneurial Orientation and Innovation Capacity on Project Success in the Fashion Field. Journal of Managerial and Entrepreneurship.

Dliyaul Haq, M. (2023). How Digital Thrift Shops Escalate Global Supply Chain Sustainability in Indonesia. JSSBS (Journal of Social Science and Business Studies), 1(1), 6–14.

Fitriaingsih, V., & Handayani, T. (2019). The Influence of Entrepreneurial Orientation and Information Technology on Business Performance in SME Hats Desa Rahayu Bandung. Journal of Economics and Business.

Hidayat, G. M. A. M. (2023). Analysis Of Enhancement Of Employee’s Performance Strategy Through Mapping Of Organizational Culture In KPKNL Sidoarjo. JSSBS (Journal of Social Science and Business Studies), 1(1), 15–20.

Masa'deh, R., Henzab, J. A., Tarhini, A., & Obeidat, B. (2018). The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance. Benchmarking An International Journal.

Hidayat, W. G. P. A. (2023). Analysis Of Community Satisfaction Index On Public Services In Dealing With Industrial Revolution 4.0 In BBTKLP Surabaya. JSSBS (Journal of Social Science and Business Studies), 1(1), 21–26.

Prasetyo, A., & Wijaya, A. (2019). The Effect of Entrepreneurial Orientation and Market Orientation on the Performance of MSMEs in the Culinary Sector in Tangerang Old Market. Journal of Managerial and Entrepreneurship.

Syafruddin, Asdar, M., Parawansa, D. A., & Nohong, M. (2020). The Effect of Market Orientation and Technology Orientation on SME Business Performance (Study on Creative Industries in the Craft Sub-Sector in West Nusa Tenggara). Celebes Equilibrum Journal.