Dematria Pringgabayu, Agus Rahayu, Heny Hendrayati and Ayuningtyas Yuli Hapsari 2023. Brand Switching Behavior Influenced by Product Attributes and Variety Seeking with Consumer Trust as a Mediating Variable. Jurnal Multidisiplin Madani. 3, 1 (Jan. 2023), 106–129. DOI:https://doi.org/10.55927/mudima.v3i1.2421.