Dematria Pringgabayu, Agus Rahayu, Heny Hendrayati, & Ayuningtyas Yuli Hapsari. (2023). Brand Switching Behavior Influenced by Product Attributes and Variety Seeking with Consumer Trust as a Mediating Variable. Jurnal Multidisiplin Madani, 3(1), 106–129. https://doi.org/10.55927/mudima.v3i1.2421