EROBATHRIEK, A. .; HASAN, D. G. .; JIMMY, S. Y. What Drives Gen Z to Buy? Unveiling the Role of Relationship Quality, Perceived Value, and Live Streaming Commerce in Developing Countries. Jurnal Multidisiplin Madani, [S. l.], v. 4, n. 7, p. 928–938, 2024. DOI: 10.55927/mudima.v4i7.10006. Disponível em: https://journal.formosapublisher.org/index.php/mudima/article/view/10006. Acesso em: 30 apr. 2026.