[1]
Dematria Pringgabayu, Agus Rahayu, Heny Hendrayati, and Ayuningtyas Yuli Hapsari, “Brand Switching Behavior Influenced by Product Attributes and Variety Seeking with Consumer Trust as a Mediating Variable”, MUDIMA, vol. 3, no. 1, pp. 106–129, Jan. 2023.