Gatot Wijayanto, Arwinence Pramadewi, Jushermi, Aulya Anindita Pratiwi, Muhammad Syafi’i. The Effect of Sales Promotion and Shopping Lifestyle on Impulse Buying with Positive Emotion as a Mediating Variable for Shopee Customers in Pekanbaru City. MUDIMA [Internet]. 2023 Feb. 28 [cited 2026 May 1];3(2):425-32. Available from: https://journal.formosapublisher.org/index.php/mudima/article/view/2389