The Role of Banking Digitalization in Enhancing Competitiveness: A Conceptual Review

Abstract

The development of technology is currently very rapid. Almost all aspects of life use technology. Likewise in the world of banking. The digital era has changed business patterns in the banking era. The convenience of the technology used is expected to be able to provide convenience and speed in transactions, known as banking digitization. Banking digitalization is a banking service by utilizing digital technology to meet customer needs in order to realize the digital economy as aspired to with the many new products issued by banks through technology that may facilitate customer transactions. This is expected to provide satisfaction to customers and become loyal so it is not easy to switch to another bank. This can also strengthen the bank's positioning and increase the bank's competitive advantage. This study is discussed with a qualitative descriptive research method.