Application of the Resource Base View-Based Artificial Intelligence Model to Create Competitive Advantage for MSME Exports in Pontianak City

Rizki Alfitra  Hasibuan; Hasbyanti Hasbyanti; Rosan  Fariyanda; Izha Fadlam  Jeffy; Thomas  Narandi

doi:10.55927/snimekb.v3i2.12649

Authors

Rizki Alfitra Hasibuan Universitas Tanjungpura Pontianak
Hasbyanti Hasbyanti Universitas Tanjungpura Pontianak
Rosan Fariyanda Universitas Tanjungpura Pontianak
Izha Fadlam Jeffy Universitas Tanjungpura Pontianak
Thomas Narandi Universitas Tanjungpura Pontianak

DOI:

https://doi.org/10.55927/snimekb.v3i2.12649

Keywords:

Artificial Intelligence, Resource Base View, MSME, Pontianak City

Abstract

The performance of Indonesian MSMEs plays an important role in economic growth, with their contribution to GDP reaching 60.34% in 2017. However, Indonesian MSMEs still face challenges, such as low product quality and limited competitiveness, especially in the global market. One proposed solution is the Resource-Based View (RBV) method to improve the competitive advantage of MSMEs. This research develops an RBV model with the support of Artificial Intelligence (AI) technology, aimed at mapping the strategic resources of MSMEs. This research focuses on Pontianak City MSMEs that have carried out export activities analyzed using the Analytical Hierarchy Process (AHP) method. This research created an RBV-based AI framework to assess and manage strategic resources to gain competitive advantage.

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