The Growth Role of Artificial Intelligence (AI) in Strategy Management in UMKM

Yuni Qoriah Verdiana; Zidane Azrulludin  Fachir; Mohammad Ghouzul  A’dhom

doi:10.55927/snimekb.v2i2.6981

Authors

Yuni Qoriah Verdiana Institut Teknologi Telkom Surabaya
Zidane Azrulludin Fachir Institut Teknologi Telkom Surabaya
Mohammad Ghouzul A’dhom Institut Teknologi Telkom Surabaya

DOI:

https://doi.org/10.55927/snimekb.v2i2.6981

Keywords:

Artificial Intelligence, UMKM, Literature Study, Strategy Management

Abstract

This study aims to investigate the growing role of Artificial Intelligence (AI) in the strategic management of Micro, Small, and Medium Enterprises (UMKM). The use of AI in UMKM can provide significant operational efficiency. The research method used is a literature study with bibliometric analysis. The results showed that the use of AI has excellent potential benefits for UMKM in the future. In addition to increasing efficiency, the application of AI can also encourage the liveliness and competitiveness of UMKM in the digital era. With the help of AI, UMKM can adapt quickly to technological developments and develop their business processes more effectively.

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