Exploring the Opportunities and Challenges of the Creative Industry Post-Election: Development of the Ledre Bojonegoro Specialty Food Economic Sector

Putri Dharma Yanti Putri; Moch. Nur Aziz  Rifa’i; Putri Dharma  Yanti

doi:10.55927/snimekb.v3i1.9824

Authors

Putri Dharma Yanti Putri Universitas Nahdlatul Ulama Sunan Giri Bojonegoro
Moch. Nur Aziz Rifa’i Universitas Nahdlatul Ulama Sunan Giri Bojonegoro
Putri Dharma Yanti Universitas Nahdlatul Ulama Sunan Giri Bojonegoro

DOI:

https://doi.org/10.55927/snimekb.v3i1.9824

Keywords:

Creative Industry, Typical Ledre Food, Post Election, Economic Sector

Abstract

The aim of this research is to explore the opportunities and challenges of the creative industry after the election, with a focus on the development of the Ledre specialty food economic sector in Bojonegoro. Using a qualitative approach, the author conducted in-depth interviews with business actors. We also conducted field observations and secondary data analysis. The research results show that the Ledre industry has great potential to be developed into a regional superior product, but still faces challenges related to marketing, product innovation and community empowerment. The implication is that the creative industry of typical Ledre food will not see any changes or new innovations. So government support, stakeholder collaboration, and increasing the capacity of business actors are needed to take advantage of post-election opportunities and encourage creative economic growth in Bojonegoro.

Downloads

Download data is not yet available.

References

Fauziah Anoraga Pandji. 2007. Pengantar Bisnis. Pengelolaan Bisnis Dalam Era Globalisasi. Jakarta: Rieneka Cipta.

Fauziah, Lilian, Nuning Setyowati, and Arip Wijianto. 2015. “Strategi Pemasaran Ledre Di Kabupaten Bojonegoro.” Agrista 3 (2): 109–19.

Khoirot, Nur Lum, Heru Irianto, and Erlyna Wida Riptanti. 2024. “Faktor-Faktor Yang Berpengaruh Terhadap Kepuasan Konsumen Pada Produk Oleh- Oleh Khas Bojonegoro ‘ Ledre Asli ’” 2 (1): 50–57.

My, Rizki Maulana Yusuf Abdullah. 2023. “Ekonomi Kreatif Dan Potensi Pertumbuhan Ekonomi Berbasis Industri Kreatif.” JMEB Jurnal Manajemen Ekonomi & Bisnis 1 (2): 60–69. https://doi.org/10.59561/jmeb.v1i2.155.

Nurhalim, Andres Dharma. 2021. “Peran Iklan Terhadap Perilaku Konsumen : Kampanye Iklan.” Jurnal Ekombis 7 (1): 12–26.

Ny, Ledre, Jovita Christina, Elisabeth Christine Yuwono, and Bambang Mardiono. 2007. “Abstrak Pendahuluan Rumusan Masalah Tujuan Metode Penelitian.”

Zulhidayat, Muhammad, Erdiansyah Erdiansyah, Dessy Artina, Rika Lestari, and Zainul Akmal. 2024. “Partisipasi Akademisi Dalam Pencegahan Sengketa Proses Pemilihan Umum Di Kabupaten Pelalawan.” DAS SEIN: Jurnal Pengabdian Hukum Dan Humaniora 4 (1): 34–44. https://doi.org/10.33756/jds.v4i1.22490.

Moch. Nur Aziz Rifa'i. 2024. "Peluang Baru Pasca Pemilu". Hasil Wawancara: 23 Mei 2024. Dusun Gapluk Purwosari Bojonegoro.

Badan Pusat Statistik. (2023, Maret). Produksi Buah-Buahan di Provinsi Jawa Timur. Website. https://jatim.bps.go.id/statictable/2023/03/21/2592/produksi-buah-buahan-pisang-rambutan-salak-menurut-kabupaten-kota-dan-jenis-tanaman-di-provinsi-jawa-timur-kwintal-2021-dan-2022.html.

Cimbniaga. (2024, Mei 3). 14 Jenis Industri Kreatif dengan Peluang Menjanjikan (status update). Website: https://www.cimbniaga.co.id/id/inspirasi/bisnis/14-jenis-industri-kreatif-yang-menjanjikan.

Ibnu Naufal. 2024. “GAPMMI Catat Potensi Pertumbuhan Industri Makanan dan Minuman di 2024”. Website: https:/www.inilah.com/gapmmi-catat-pertumbuhan-industri-makanan-dan-minuman-di-2024.