Prosiding Seminar Nasional Ilmu Manajemen, Ekonomi, Keuangan dan Bisnis

MSME Strategies in Improving the Community Economy in the Younger Generation

2024-08-09T04:28:51+00:00

This research aims to identify the strategies implemented by Micro, Small and Medium Enterprises (MSMEs) in improving the economy of the younger generation. Using a qualitative research method based on literature study, analysis was carried out on various sources documenting MSME practices and strategies related to empowering the younger generation. The research results show that entrepreneurship education plays a vital role in improving the skills and innovative mentality of the younger generation, while the use of digital technology has been proven to expand markets and increase product accessibility. In addition, government policy support and financial access, such as tax incentives and microfinancing, are crucial in creating a conducive environment for the growth of MSMEs and the active participation of the younger generation. This research concludes that collaboration between MSMEs, the government and the younger generation can strengthen the local economy and reduce unemployment among youth.

Tradeborder: Internet of Things Based Application to Improve the Welfare of MSME Actors on the West Kalimantan Border Through Indonesia-Malaysia Trade Relations

2024-06-13T09:18:07+00:00

The state border area in West Kalimantan includes 5 districts, namely Sambas, Bengkayang, Sanggau, Sintang and Kapuas Hulu districts. From a socio-economic perspective, border areas in West Kalimantan Province generally have the main problem, namely their isolated/underdeveloped location with a low level of accessibility and a low level of social welfare for border communities. One of the efforts to improve the welfare of people in border areas is to increase people's income through empowering the rural economy, especially increasing MSMEs. Furthermore, the increasingly rapid technological transformation is making innovations from traditional strategies change to digital strategies. Therefore, the author proposes an Internet of Things-based application to improve the welfare of MSMEs on the West Kalimantan border in the bilateral trade relations between Indonesia and Malaysia, namely the TradeBorder application.

Analysis of the Impact of the General Election on Consumption Levels, Investment, Inflation and Stock Price Index to Maintain Economic Stability and Anticipate the Impact

2024-06-26T07:25:17+00:00

The 2024 election is a critical point in determining future Indonesian government policies, especially in attracting foreign investment. Investors often adopt a wait-and-see attitude during election periods. Analysis of quarterly and annual data regarding the impact of elections on macroeconomic indicators is crucial for making economic policies. During the election, there was a significant increase in consumption, investment, and money supply, but only the money supply was significantly affected in the quarter before and during the election which was driven by large campaign spending. Investment tends to increase before political uncertainty increases, while consumption rises significantly only during elections, driven by campaign activities. Post-election, increased political stability restored investor confidence and boosted the composite stock price index (IHSG).

New Business Opportunities in the Gen Z era

2024-06-15T12:37:32+00:00

The 2024 election in Indonesia is attracting attention because generation Z is predicted to be the largest voter. They are known to be open to innovation, and active in technology, but also face challenges in decision-making and the need for valid information. Research using literature review and statistical analysis methods shows that the greatest influence on generation Z comes from individual development, social engagement, and social media. Social and technological changes shape generation Z as individuals who care about the environment, are critical, and are open to new experiences. SWOT analysis is used to identify strengths, weaknesses, opportunities, and threats. Despite having strengths such as technological skills, generation Z also has weaknesses such as emotional instability. There are business opportunities in the fields of sports, eco-tourism, electronic services and creative arts, but you need to be alert to threats such as the tendency to be withdrawn and critical. By understanding these factors, businesses can adapt their products and services to capitalize on the potential of the generation Z market.

Bureaucratic Reform and Eradicating Corruption Crimes: Steps Towards a Healthy Economy

2024-06-13T12:47:12+00:00

The aim of this research is to optimize the role of bureaucratic reform which has an important role in preventing and eradicating corruption, with the aim of achieving a healthy economy. The research used is a qualitative normative legal approach with inductive logic, using comparative legal interpretation and construction tools. The results of this research are that the government, in this case, needs to optimize bureaucratic reform as a whole by simplifying procedures, increasing the professionalism of ASN and utilizing digital technology to speed up public services. Apart from that, bureaucratic reform is also needed to increase efficiency, improve public services, and create a conducive climate for investment and economic growth.

Post-Election Economic and Business Challenges: Leadership Transition from President Susilo Bambang Yudhoyono to President Joko Widodo in Indonesia

2024-06-13T10:57:46+00:00

Post-election economic and business challenges are the main focus in facing the leadership transition from President Susilo Bambang Yudhoyono to President Joko Widodo in Indonesia. This research investigates the economic and business challenges following political elections on economic stability and business conditions in Indonesia. A thorough analysis was conducted to evaluate the economic policies implemented by both governments and their impact on economic growth, investment and the overall business climate. By considering the challenges and opportunities faced, this research also identifies strategies that can be taken to strengthen the Indonesian economy and business in the context of a dynamic leadership transition. The research method used in this study is a literature review. This approach involves comprehensive collection and analysis of relevant literature, articles, research reports and publications related to the theme discussed.

Analysis of the Impact of Network Quality, Brand Image, and Promotion on Telkomsel Package Card Purchase Decisions (Case Study on Students of SMK Brigadier General Katamso II Medan)

2024-08-09T04:22:54+00:00

This study was conducted to determine the effect of network quality, brand image and promotion partially and simultaneously on purchasing decisions for Telkomsel package cards, a case study of students of SMK Brigjend Katamso II Medan. The research approach used is associative research with a quantitative approach. The population in this study consisted of all students of SMK Brigjend Katamso II Medan for the 2021/2022 academic year who used the Telkomsel provider as many as 90 students and the sampling technique used a saturated sample where the entire population was sampled, namely 90 people. This study uses primary data and secondary data. The results of this study network quality, brand image, and promotion partially have a positive effect on purchasing decisions. Simultaneous test results (F test) network quality, brand image and promotion have a positive and significant effect on purchasing decisions. The results of the determination test obtained that network quality, brand image and promotion have contributed to purchasing decisions by 66.1%, while the remaining 33.9% is influenced by other variables outside this regression model.

Post-Election Economic Policy Changes: Implications and Challenges for Business in Indonesia

2024-06-18T06:05:59+00:00

This research explores the impact of post-election economic policy changes on the business world in Indonesia, identifies challenges and opportunities, and recommends adaptation strategies for policymakers and the business world. This study uses qualitative analysis and secondary data from various theoretical perspectives, including Public Choice Theory, Economic Policy Uncertainty Theory, Institutional Theory, Transaction Cost Economics, Resource Dependency Theory, and Strategic Management Theory. This research explores the impact of post-election economic policy changes on businesses, the challenges they face in adapting, and the strategies they can use to mitigate these impacts and take advantage of opportunities. This research provides a comprehensive analysis of post-election economic policy changes in Indonesia, with a focus on strategies for the business world to face policy uncertainty and dynamic market conditions.

Exploring the Opportunities and Challenges of the Creative Industry Post-Election: Development of the Ledre Bojonegoro Specialty Food Economic Sector

2024-06-13T13:08:45+00:00

The aim of this research is to explore the opportunities and challenges of the creative industry after the election, with a focus on the development of the Ledre specialty food economic sector in Bojonegoro. Using a qualitative approach, the author conducted in-depth interviews with business actors. We also conducted field observations and secondary data analysis. The research results show that the Ledre industry has great potential to be developed into a regional superior product, but still faces challenges related to marketing, product innovation and community empowerment. The implication is that the creative industry of typical Ledre food will not see any changes or new innovations. So government support, stakeholder collaboration, and increasing the capacity of business actors are needed to take advantage of post-election opportunities and encourage creative economic growth in Bojonegoro.

Bibliometric Analysis: Business Innovation Research Trends in the Post-Election Era

2024-06-13T10:21:55+00:00

Elections are identified as a driver of social and political change that influences the business climate. The study used bibliometric analysis of 10 scientific articles from 2014 to 2024 to analyze research trends. Findings show variations in the number of publications over time, with a focus on adaptive business strategy, business model innovation, and capital markets integration. Dominant keywords include economy, sentiment, election, government, and policy. The research results provide insight into how post-election changes affect business innovation, providing important implications for business practitioners in responding to these changes.