Crisis Communication of Public Relations Nijisanji EN on Corporate Image (Content Analysis on Nijisanji EN's YouTube Account in Addressing the Case of Vtuber Selen Tatsuki's Dismissal)
DOI:
https://doi.org/10.55927/sospolbud.v4i1.13561Keywords:
Crisis Communication, Nijisanji, Analysis Content, SCCTAbstract
A crisis is an unpredictable phenomenon that can arise from internal company issues, such as the case of Selen's dismissal by Nijisanji, which operates under Anycolor Inc. This dismissal triggered various reactions from the fan community, ranging from support for Selen to criticism of Nijisanji's management policies. The primary cause of this dismissal was the internal dispute between Selen and Nijisanji. In examining this issue, the author employs qualitative descriptive research with a content analysis method. The qualitative content analysis method allows for flexibility in data collection related to the case under study. By using content analysis and Situational Crisis Communication Theory, the author aims to study how Nijisanji EN responds to crises. The results of this study indicate that the crisis experienced by Nijisanji EN falls into the category of a Preventable Crisis. The conclusion drawn is that the management's inability to control Nijisanji's crisis communication response led to the company suffering significant losses due to a series of crucial and difficult-to manage crises.
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References
Anycolor. 2018. IR (Investor Relations) News. Accessed June 24
, dari https://www.anycolor.co.jp/en/ir/news CNBC. 2024. Anycolor In Tokyo Stock Exchange. Diakses pada 04 Mei 2024, dari https://www.cnbc.com/quotes/5032.T-JP?tab=new
Coombs, W. Thimothy & Sherry J.Holladay. 2010. The Handbook of Crisis Communication. Singapore; Willey-Blackwell.
Elira Pandora [Nijisanji EN]. (2024, February 13). A Massage from Nijisanji EN. [Video]. Retrieved from
https://www.youtube.com/watch?v=o65VwnQvWW4&t=407s
Irwanti, Marlinda. 2023. Communication Crisis Management (Theoretical and Practical Review). Bandung; Widina Main Media
Krippendorff, Klaus. 2013. Content Analysis An Introduction to Its Methodology. USA; Sage Publications.
Nijisanji EN Official. (2024, 13 February). Addresing Your Concerns. [Video]. Diakses dari https://www.youtube.com/watch?v=c7zaTpwP8DQ&t=27s
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Copyright (c) 2025 Deva Mouliyana Devi, Rila Setyansih, Yeni Febrianti

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