Tuban Regency KPU Social Media Management (Instagram) in the 2020 Pilkada Stages in the Era of the Covid-19 Pandemic

Anis Miswoni; Pawito; Ign. Agung Satyawan

doi:10.55927/sospolbud.v2i1.2425

Authors

Anis Miswoni Universitas Sebelas Maret
Pawito Universitas Sebelas Maret
Ign. Agung Satyawan Universitas Sebelas Maret

DOI:

https://doi.org/10.55927/sospolbud.v2i1.2425

Keywords:

Social Media, Pilkada 2020, Engagement, Covid-19

Abstract

The Tuban Regency Election Commission's social media has a low engagement rate. Instagram @kpu_tuban3523's engagement rate is 0.41% with an average number of interactions of 9 likes and 0 comments. The aim of the study was to find out the management of the Tuban Regency KPU Instagram social media in the 2020 Pilkada in the Era of the Covid-19 pandemic. Social media management uses 4 stages of theory. The methodology used is qualitative. Data collection techniques with in-depth interviews and documentation. The findings of this study are that the management of the Tuban Regency KPU's social media is carried out in 4 stages, but several implementation stages of the management carried out by the Tuban Regency KPU are somewhat less than optimal at the optimize, manage, and engage stages, this is based on a lack of Human Resources in managing Regency KPU social media Tuban.

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