Web-Based Information System Design at Kasuari Exotic Resort as Media Marketing

Abstract

At this time the development of information technology is developing rapidly, where everything can be achieved and reached very practically with these technological advances. Currently, people spend a lot of their time using cellphones/smartphones to view various online media, and one of them is advertising. Kasuari Exotic Resort, which is engaged in hospitality, feels that currently the promotion methods used have not worked effectively, therefore the Company wants to utilize information technology in marketing its hotel products which is known as Kasuari Exotic Resort in Magelang Regency. To meet these needs, the researchers took the initiative to design a web-based information system at Cassowary Exotic Resort as a marketing medium created using the PHP programming language with Mysql database. Researchers analyzed the current system using the SWOT analysis method and its development using Waterfall. In the system design process, researchers used the Unified Modeling Language (UML) to design a marketing system. This research has resulted in a web-based information system design at Kasuari Exotic Resort as a marketing medium that helps the marketing process for Kasuari Exotic Resort.