Concept of Business Management and Development to Ensure the Success of Spa Business

Ahmad Farhan

doi:10.55927/wakatobi.v2i1.4880

Authors

Ahmad Farhan Universitas Megarezky

DOI:

https://doi.org/10.55927/wakatobi.v2i1.4880

Keywords:

Business Management, Development, Education, Service Excellence, Spa Business

Abstract

This study aims to provide a comprehensive understanding of the development and management of a tourism business, specifically in the context of spa services. The research highlights key strategies for excellence management, including the re-creation of tourism products, implementation of the EFE concept (education, flexibility, empathy), and effective marketing strategies. Additionally, the study emphasizes the importance of financial literacy among young individuals and its implications for savings behaviour and financial problems. Furthermore, the research explores the concept of spa and its significance in providing holistic relaxation services for the mind, body, and soul. The study also identifies obstacles faced by spa businesses in Jakarta and the need for full-service facilities that cater to the physical and psychological well-being of individuals. Finally, the research discusses factors driving the performance of tourism businesses, such as technology drivers, marketing strategies, innovation, and financial performance. It emphasizes the role of innovation in enhancing financial performance and competitiveness in the tourism industry, while acknowledging the potential aversion to innovation in family businesses

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Author Biography

Ahmad Farhan, Universitas Megarezky

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