Pathan Safin, Pathan Aaftab and Jignesh Vidani 2023. To Study the Effectiveness of Youtube and TV Advertising on Consumer Purchasing Intention of Hotel Booking in Ahmedabad. Indonesian Journal of Tourism and Hospitality Management. 2, 2 (Dec. 2023), 191–206. DOI:https://doi.org/10.55927/wakatobi.v2i2.12009.